quantitative and qualitative research
Sign up for access to the world's latest research
Abstract
AI
AI
This essay explores the distinctions and interrelationship between qualitative and quantitative research methodologies. It defines quantitative research as relying on numerical data and statistical analysis, while qualitative research focuses on understanding human experiences and meanings through subjective interpretation. The paper emphasizes the complementary nature of both methodologies, advocating for a mixed approach to research for more reliable and comprehensive findings.
Related papers
Journal of Evidence Based Medicine and Healthcare, 2019
BACKGROUND Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their everyday lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study, historical analysis, discourse analysis, ethnography, grounded theory, and phenomenology. Quantitative methodology is the dominant research framework in the social sciences. It refers to a set of strategies, techniques and assumptions used to study psychological, social and economic processes through the exploration of numeric patterns. Quantitative research gathers a range of numeric data. Some of the numeric data is intrinsically quantitative (e.g. personal income), while in other cases the numeric structure is imposed (e.g. 'On a scale from 1 to 10, how depressed did you feel last week?'). The collection of quantitative information allows researchers to conduct simple to extremely sophisticated statistical analyses that aggregate the data. Quantitative research includes methodologies such as questionnaires, structured observations or experiments and stands in contrast to qualitative research. Qualitative research involves the collection and analysis of narratives and/or open-ended observations through methodologies such as interviews, focus groups or ethnographies. The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population. 1-2
UNICAF University - Zambia, 2021
Tshidi M Wyllie, 2019
To accumulate a body of knowledge which can inform and improve socio-economic and political human existence requires evidence-based approaches, as such, conducting scientific researches is usually carried out to find solutions to a prevailing phenomenon; therefore, extracting and accumulating such a scientific knowledge and/or information is a crucial process. In this endeavour, researchers usually deploy various scientific approaches and methods; methods which are mostly informed by ontological and epistemological underpinnings. In discussing quantitative and qualitative research approaches and drawing distinction between the two approaches this paper will explain the three major dimensions considered critical in research process
Evaluation and Program Planning, 1995
The main purpose of this article is to introduce some important fundamental concepts of quantitative research to readers especially novice researchers. It comprises types of research, definitions of quantitative research, different types and assumptions of quantitative research, when to use and not to use quantitative methods, advantages, common approaches and samples of quantitative research, and common misconceptions. Besides, a set of criteria for evaluating quantitative research proposal is provided. The main focus is on the assumptions underlying the quantitative research and some of the misconceptions that many researchers have when they are conducting a research study.
Scientific research adopts qualitative and quantitative methodologies in the modeling and analysis of numerous phenomena. The qualitative methodology intends to understand a complex reality and the meaning of actions in a given context. On the other hand, the quantitative methodology seeks to obtain accurate and reliable measurements that allow a statistical analysis. Both methodologies offer a set of methods, potentialities and limitations that must be explored and known by researchers. This paper concisely maps a total of seven qualitative methods and five quantitative methods. A comparative analysis of the most relevant and adopted methods is done to understand the main strengths and limitations of them. Additionally, the work developed intends to be a fundamental reference for the accomplishment of a research study, in which the researcher intends to adopt a qualitative or quantitative methodology. Through the analysis of the advantages and disadvantages of each method, it becomes possible to formulate a more accurate, informed and complete choice.

Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.