Assessment of performance in the domain of product development
2012
Abstract
Improvement of business performance is an enduring subject of research across a diverse set of disciplines such as accounting, operations management, marketing, finance, economics and even psychology and sociology. In any discipline the ability to create self-awareness, a capacity to evaluate and compare their own behavior to internal standards and values, is a pre-requisite of improvement. In an organization, selfawareness is created with assessments. The results of assessments can help the organization to adapt to changing market conditions by defining more valuable objectives to direct its new businesses as well as to restructure its operations for eliminating deficiencies that limit its abilities to achieve its business goals at lower costs. For an organization with core businesses in product development (PD), assessment of PD is an essential element of all business improvement initiatives. However, in order to perform a focused PD assessment, the analysis needs to be structured...
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