FRIENDLY SKIES? AC ULTURAL HISTORY OF AIR TRAVEL IN POSTWAR AMERICA
2007
Abstract
When air travelers read today's newspaper headlines announcing the constantly diminishing features of airlines' in-flight service and the tightening of airport security checks, few may remember the time when travel by airplane was considered an activity that promised fun and excitement. Americans readily accepted Frank Sinatra's invitation to "Come Fly With Me," issued in a song he recorded in 1958 in which he daydreamed about trips to Peru and Acapulco Bay. 3 By the 1950s and 1960s, American tourists were not only flying coast to coast in their own country, but were also busily exploring destinations in Latin America and venturing across both the Atlantic and the Pacific. Decreasing fares and faster planes enabled them to go more places in less time. At the same time, air travel promised participation in the desirable and chic jet-set culture that Sinatra personified.
References (23)
- Pan Am Ad, print advertising campaign 1959, appeared in various news magazines and newspapers.
- Pan Am Ad, print advertising campaign 1965, appeared in various news magazines and newspapers.
- Pan Am Ad, print advertising campaign 1967, appeared in various news magazines and newspapers.
- Delta Airlines, for instance, introduced its electronic "instant" reservations system in 1962. "Delta Through the Decades," http:// delta.com/home/press_url/dal_stats_facts/ daltimeline/index.jsp.
- Mark Lamster, "Introduction," in The TWA Terminal, with photographs by Ezra Stoller (New York, 1999), 1-11.
- Mark Gottdiener, Life in the Air: Surviving the New Culture of Air Travel (Lanham, Md., 2001), 9-11.
- "World's Largest Air Curtain Eliminates Congestion and Confusion at Terminal En- trance," Press release, n.d., Box 162, Folder 2, Pan Am Records, PAWAR.
- The Terminal, Dir. Steven Spielberg, Perf. Tom Hanks, Catherine Zeta-Jones, Stanley Tu- chi. Dreamworks, 2004.
- "The Air Terminal that Brings the Plane to the Passenger," Press release, n.d., Box 163, Folder 2, Pan Am Records, PAWAR.
- Marc Augé, Non-Places: Introduction to an Anthropology of Supermodernity (London, 1995), 87.
- Jochen Eisenbrand, "Essen an Board," in Airworld: Design und Architektur für die Flugreise, ed. Vitra Design Museum (Weil am Rhein, 2004), 212-228.
- "Maxim's of Paris Serves Pan American's Transatlantic Passengers," Press release, 30 January 1951, Box 247, Folder 2, Pan Am Records, PAWAR, 1.
- "Maxim's of Paris," 2.
- "Two Dozen Choices Plus Champagne on New Pan Am Jet Menu," Press release, 25 November 1958, Box 247, Folder 2, Pan Am Records, PAWAR.
- Simone Beck, Louisette Bertholle, Julia Child, Mastering the Art of French Cooking (New York, 1961).
- Cf. Suzanne L. Kolm, "Women's Labor Aloft: A Cultural History of Airline Flight Atten- dants in the United States, 1930-1978" (Ph.D. diss., Brown University, 1995).
- For pictures of United Airlines' and American Airlines' 1940s uniforms see William Garvey and David Fisher, The Age of Flight: A History of America's Pioneering Airline (Greens- boro, 2001), 132 and Helen E. McLaughlin, Footsteps in the Sky: An Informal Review of U.S. Airlines Inflight Service, 1920-Present (Denver, 1994) 134, 1940.
- "Pan Am Stewardess Uniform-1952," Press release, n.d., Box 293, Folder 4, Pan Am Records, PAWAR.
- Ads and images that illustrate the Pucci look as well as the "End of the Plain Plane" advertising campaign can be found at http://www.braniffinternational.org/image/ puccifashion.htm and http://www.braniffinterntional.org/image/advertising.htm. 36 The ad promoting the "Air Strip" can be found in Johanna Omelia and Michael Waldock, Come Fly With Us: A Global History of the Airline Hostess (Portland, 2003), 102-103.
- Omelia, Come Fly With Us, 118.
- Ads appeared, for instance, in Newsweek and Ebony magazines.
- Cf. Cathleen M. Loucks, "Battle in the Skies: Sex Discrimination in the United States Airline Industry, 1930-1978" (M.A. thesis, University of Nevada, 1995).
- "High-Flying Fashion Show Introduces New Pan Am Uniforms," Press release, 29 June 1980, Box 291, Folder 13, Pan Am Records, PAWAR.
Anke Ortlepp