From visual to textual : typography in/as conceptual art
2014
Abstract
Text-Based Conceptual Art and Typographic Discourse I begin this discussion with a quote from Peter Osborne's book on Conceptual Art, where he notes how: At its best, "Conceptual Art was never quite sure where the work was:" because it was never just in one place, or even one kind of place… Making this apparent, in opposition to the monistic materialism of Greenberg's late modernist criticism, was the most critically productive use of written language in the art of the 1960s…However, this does not mean that the visual dimension of linguistic inscription is irrelevant, even when it is the function of such inscription to negate the intrinsic significance of visual form. On the contrary, it is precisely its "unmarked" or neutral visual quality that performs the negation. In… many [artworks] of the period, this was achieved via design decisions associated with "publishing," rather than with "art." 1 This quote is useful, not only because it introduces the emergence of text-based art works within this art historical period and situates them against the shifting critical discourse surrounding art at that time, but also because of the way in which it draws particular attention to typographic language and the activity of publishing as key factors in the ability of these works to, as Osborne puts it, "negate the intrinsic significance of visual form." Retrospective critical accounts of Conceptual Art are numerous and include comprehensive discussion of the motivations behind the adoption of published typographic formats as a means of producing and disseminating art. However, what has surprised me in my own consideration of the works is how these accounts are often supported by poor quality or misleading reproductions, or a failure to cross-reference examples to each other. What this becomes then is a general failure to adequately demonstrate the precise nature and evolution of these works, either by failing to provide a full picture of their operation within this activity of publishing or through not giving a clear impression of the various different typographic 1 Osborne refers here to Terry Atkinson's 1968 article, "Concerning the Article: 'The Dematerialisation of Art.'"
Key takeaways
AI
AI
- Text-based Conceptual Art emerged in the 1960s, challenging traditional notions of visual form and authorship.
- Typographic language and publishing decisions played crucial roles in the evolution of Conceptual Art during this period.
- The shift from object-based to idea-based art emphasized active spectator engagement through reading.
- Published artworks like Dan Graham's 'Homes for America' illustrate the integration of art within mainstream publishing contexts.
- Art & Language explored the editorial/essay as artwork, emphasizing the textual form over visual presentation.
References (5)
- Atkinson, et al., introduction to Art-Language, 3. 28 Ibid., 6-7.
- Charles Harrison and Paul Wood, "Modernity and Modernism Reconsidered" in Moder- nism in Dispute: Art Since the Forties, eds., Paul Wood, Francis Frascina, Jonathan Harris and Charles Harrison (New Haven and London: Yale University Press, 1993), 208.
- Pamela M. Lee, "Ultramoderne: Or How George Kubler Stole the Time in Sixties Art," in Chronophobia: On Time in the Art of the 1960s (Massachusetts and London: The MIT Press, 2004), 218-56. This is also discussed by Jack Flam in his introduction to Smithson's collected writings: Jack Flam, "Introduction: Reading Robert Smithson," in Robert Smithson: The Collected Writings (Berkley: University of California Press, 1996), xv-xvii.
- See Norbert Weiner's, The Human Use of Human Beings (1950) and George Kubler's, The Shape of Time: Remarks on the History of Things (1962).
- Anne Burdick's page layouts for Émigré 21 (1992). As Steve Baker observes, this approach to layout "heralded the use of graphic 'interpretation' to deflect and enrich the trajectory of the critical text." (see note 37)