Kshetri 2007-2008 Electronic-Commerce-Research-and-Applications
https://doi.org/10.1016/J.ELERAP.2007.02.004Abstract
This paper integrates and extends research on e-commerce in the developing world. We use three categories of feedback systems-economic, sociopolitical and cognitive-to offer a simple model of e-commerce barriers in the developing world. We also examine characteristics of e-business models that can be successfully employed in developing countries. Then, we provide the case of an e-business model followed by a Nepal-based multiple international award winning online provider. This paper's theoretical contribution is to explain the 'hows' and 'whys' of e-commerce in developing countries and to identify clear contexts and attendant mechanism.
Key takeaways
AI
AI
- The paper presents a model of e-commerce barriers in developing countries, focusing on economic, sociopolitical, and cognitive factors.
- Thamel.com serves as a case study demonstrating successful e-business models in Nepal's challenging environment.
- Economic barriers include low Internet penetration and underdeveloped financial systems, limiting e-commerce growth.
- Cognitive barriers, such as low awareness and literacy, severely hinder the adoption of e-commerce in developing regions.
- The study calls for further research on successful e-commerce business models tailored for developing countries.
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