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Outline

Identity Construction on Instagram

2021, YouthMediaLife Conference - University of Vienna

Abstract

Globalization has profoundly impacted identity formation in today's world, shaping how we interact with and respond to our surroundings. While research on online identity construction exists, the rapid advancement of technology and communication necessitates further exploration of identity adaptation to current platforms. This study aims to investigate identity construction on Instagram, a popular social media platform, by analyzing user posting patterns. The argument is that repeated, patterned actions shape identity. By conducting a content analysis of Instagram accounts, the research seeks to identify similarities and differences in posting behavior among individuals from diverse cultural backgrounds. The study builds on Hochman and Schwartz's concept of "visual rhythm" and explores the presence of a "cultural rhythm" in Instagram posting patterns. It aims to determine whether distinct norms of identity construction prevail within each culture or if a global norm dominates the platform. The study focuses on Brazil, Francophone countries, Nigeria, Slavic countries, and Turkey to understand how identity is constructed on Instagram within these contexts. Thirty public Instagram accounts, representing an equal number of male and female users aged 18 to 30, are randomly selected. These accounts have between 100 and 500 followers, which is the average range for most users. The analysis categorizes the nine most recent pictures from each account into 11 distinct categories that capture various aspects of identity. The study employs content and statistical analyses, along with semantic differential techniques, drawing on theories of identity performance by scholars such as Erving Goffman, John Berger, and Judith Donath. The findings aim to contribute to a deeper understanding of online identity construction within specific cultural contexts, complement existing research, and inspire future investigations in the field.

FAQs

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What key differences exist in identity construction across surveyed cultures?add

The study reveals that Turkish and Slavic users primarily share images of their social circles, while French and Nigerian users show less emphasis on such images.

How were Instagram accounts selected for the study's analysis?add

Thirty public Instagram accounts were randomly chosen for each culture, representing equal gender distribution among users aged 18 to 30.

What methodologies were utilized to analyze Instagram identity construction?add

The research employed content analysis, statistical analyses, and semantic differential techniques to categorize nine recent pictures from each account into 11 distinct identity categories.

How do selfies function in identity construction on Instagram?add

Selfies emerged as the predominant means of identity construction globally, although their appeal varied notably among different cultural contexts.

What implications do technological limitations have on identity representation?add

The study highlights that Instagram’s technological constraints might limit identity expression and potentially foster new identity prototypes on the platform.