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Title
Abstract
Figures
�_B_ !()Logical Approach to the Study of Signs
The Study of Indexicality
The Study of Iconicity
The Study of the Ve Rbal Sign
References

An Introduction to Semiotics

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Abstract

Prin ted in Canada ISBN 0-8020-3634-1 (cloth) ISBN 0-8020-8472-9 (paper) Prin t on acid-free paper Toronto Studies in Semiotics and Communication

Figures (4)
In Europe, the following ‘organon model’ of language by Buhler (1934: 28) became widely influential after the mid-1930s:
In Europe, the following ‘organon model’ of language by Buhler (1934: 28) became widely influential after the mid-1930s:
In the early 1960s, I (1972a: 14) tried to depict by way of a Morley Triangle the relationships between Buhler’s model and Jakobson’s (1960: 253, 257) more comprehensive information- theoretical schema of six constitutive factors, each of which is posited to determine a different function of language; this was, in turn, actuated by the Shannon and Weaver model:
In the early 1960s, I (1972a: 14) tried to depict by way of a Morley Triangle the relationships between Buhler’s model and Jakobson’s (1960: 253, 257) more comprehensive information- theoretical schema of six constitutive factors, each of which is posited to determine a different function of language; this was, in turn, actuated by the Shannon and Weaver model:
The term.Umwelt has proved notoriously recalcitrant to transla- tion, although ‘subjective universe,’ ‘phenomenal world,’ and ‘self- world’ variously approximate the author’s intent. However, ‘model’ renders it more incisively, especially in view of his credo that ‘every subject is the constructor of its Umwelt’ (Uexkull 1982: 87).
The term.Umwelt has proved notoriously recalcitrant to transla- tion, although ‘subjective universe,’ ‘phenomenal world,’ and ‘self- world’ variously approximate the author’s intent. However, ‘model’ renders it more incisively, especially in view of his credo that ‘every subject is the constructor of its Umwelt’ (Uexkull 1982: 87).

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