Appendix to Herding, Social Preferences and (Non-) Conformity
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Abstract
Consider a number of n individuals who have to choose sequentially one of m alternatives d. Before deciding, each individual i is informed about the decisions of his predecessors. We assume that only one alternative z pays a prize Z> 0 to each of the individuals who have chosen z, while all other alternatives pay nothing. The manifestation of z is not known to the players at the time of their decision, and the probability for each alternative to be randomly drawn is the same, ie P (d= z)= 1/m∀ d.
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When privately informed individuals sequentially solve identical finite action choice problems seeing prior choices, herding eventually arises: everyone chooses the same action, ignoring future gains from more information revelation. This paper analyzes the team equilibrium that internalizes this gain using insights from Bayesian experimentation. This equilibrium can be implemented by selfish individuals with a simple rule, and it entails contrarian behaviour: (i) While informational herding is still constrained efficient, it requires more extreme beliefs. (ii) A new log-concavity assumption on signals both precludes cascades, and ensures that individuals should lean more against their myopic preference for actions that become more popular.
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Proceedings of the National Academy of Sciences, 2007
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International Game Theory Review, 2006
We consider a standard sequential decision to adopt/buy a good in a herding environment. The setup is same as in Sgroi (2002). Contrary to the basic herding case we introduce a cost that the agents have to pay for the information about their predecessors' actions. All agents receive informative signals as in the standard herding models but do not view the actions taken by their predecessors unless they pay the observation costs. In this set up the first and the second agents rely on their own signals when they make the decision to adopt/buy the good. Only the third agent is willing to buy the information on all of the preceding agents' actions. All agents following the third agent buy information on only one agent's action and decide to adopt/buy the good after updating their beliefs. What follows is that the two first agents' actions determine whether the rest of the agents will adopt/buy the good or not when information about the predecessors' actions is cheap ...
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We consider collective choice problems where a set of agents have to choose an alternative from a …nite set and agents may or may not become users of the chosen alternative. An allocation is a pair given by the chosen alternative and the set of its users. Agents have gregarious preferences over allocations: given an allocation, they prefer that the set of users becomes larger. We require that the …nal allocation be e¢ cient and stable (no agent can be forced to be a user We are grateful to two anonymous referees for their thoughtful comments and suggestions that greatly improved the paper. We have also received very useful comments from Pablo Amorós,

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References (3)
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