Legal & Ethical Issues in Ever changing Marketing Environment

Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can't achieve customer's satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country.

Nutrition is incorporated into our everyday lifestyles spanning from newspaper articles to diet books. Healthy nutrition reaches all age groups from children to the elderly and it plays a critical role in maintaining the well being of society and health in general. In the increasingly health conscious society we live, the benefits to the advertisers of making health claims about their products and services cannot be understated. Advertiser must make valid claims which can stand the test of factual truthfulness and nothing misleading should appear in the copy that goes public. Unethical advertisements are the advertisements which show false claims, misleading and deceptive practices to manipulate the consumers to buy the unnecessary products. The Food Safety and Standards Authority of India (FSSAI) put many products under its scanner over the misleading claims and have begun prosecution proceedings in more than 19 cases under the Food Safety and Standards (FSS) Act. In order to protect consumer interest, the government should establish an independent broadcast regulator that will design a strict code of practice particularly for tele marketing services so that only those products that do not go against FSSAI act and proven significance get endorsed in media. Consumers and their organizations must use their rights against dishonest businessmen indulging in such practice and bring such cases to the notice of the enforcement group, which in turn will play important role in the interest of consumers.

This study analyzes the effects of misleading celebrity endorsements on consumer's behavior in India. Celebrity endorsement is now a trend in India and is considered as one of the most powerful tools for product markets and brand building in this competitive era as stars are idolized and looked up in a country like India. The goal of every endorser is to convince the consumer that the said product will obtain the same result as the endorser, which plays a huge role in consumer's behavior. Previous studies have also showed that by making use of luminaries could upsurge the rate of acceptance among consumers towards a specific product. Misleading endorsements by these celebrities violate numerous rights of the consumers such as the right to information, choice, protection against unsafe goods and services as well as from unfair trade practices. To achieve the purpose, we choose to conduct a case study on Nestle's Maggi noodle brand to discuss, analyze and to draw conclusions. Finally, we have concluded that celebrities featuring in such commercials making false claims are accountable for their acts.

Journal of Hunger & Environmental Nutrition, 2014

This study describes the Indian food retail environment and how it influences the availability, price, and marketing of fats in India and it systematically identifies policy options aimed at reducing purchases of foods high in trans-and saturated fat. Food supply chain analysis, using document analysis, archival records, and semistructured interviews with key informants, was conducted to identify key problems and potential policy solutions to improve the quality of fat in the Indian food supply. The distribution of palm oil (high in saturated fat) through the public distribution system, the use of vanaspati (high in trans-fat) by street vendors, the promotion of oils and processed foods, and the lack of consumer awareness concerning trans-fats were identified as key problems. Policy options aimed at improving the quality of nutrition information and providing price incentives for use of healthier oils could improve diets and reduce the risk of noncommunicable disease in India.

Over the past few years, social media has become more popular and account for a major portion of the time of internet users spent online. With the increase in the number of online users, advertisers are interested to explore and exploit the social media as a new and innovative platform for advertisement delivery. There are number of social networking sites like Facebook, Twitter, Youtube etc. Facebook is popular among the social media. The current study is focused on checking whether social media advertisements are misleading users, in their purchase decisions with special reference to Facebook. For the purpose of study, a convenient sampling survey was conducted among 110 respondents in Nilambur Municipality with the help of interview schedule. The tools used for this study are Percentage analysis; one way Anova, independent sample t-test. Study reveals that consumers have positive attitude towards advertisements through Facebook. Keywords: Social Media, Facebook, Advertisements, Decision Making.

ASDASD

This article focuses on the relatively new marketing phenomenon of embedded paid content. However, the reality is that Israeli public relations (PR) practitioners are engaged in promotion of paid digital content marketing (DCM) without full disclosure or transparency on various internet sites. Three major questions are therefore raised and discussed: (a) Does payment for content – which entails PR practitioners control over content – demand a review of PR practice definitions? (b) Does PR paid DCM makes " give-and-take relationships " with journalists and the " two-way symmetric model " redundant in digital channels? (c) What are the ethical implications of using paid DCM without full disclosure for PR practitioners and brand stakeholders? We suggest that definitions of PR should be reviewed in light of using undisclosed paid DCM. Moreover, we claim that the penetration of PR into buying digital media, and thus purchasing control in the same way as advertising, contributes to an ambiguous line between PR and advertising. From an ethical perspective, when paid DCM is embedded into our main digital information channels, often hiding commercial messages, readers may be confused between editorial and paid content generated by marketers. This confusion may well lead to a decline in the trustworthiness of media organizations and business organizations using this practice.

The purpose of advertising is to make sure that people know about the range of products and services that are available on the market. It is the interest of the manufacturers and retailers to make as many consumers as possible aware of their products or services. But, it is important to ensure that ads meet certain standards, particularly relating legal and ethical requirements, because consumers do not always have sufficient knowledge to decipher the messages in advertising, to detect the exaggerations or the possible frauds. They, therefore, need to be protected from the incorrect or misleading ads. Advertising can encourage the people to over - consume, which is bad for the consumers’ wallet, for the environment and for the sustainable development. But, if the deceptive and subliminal advertising may harm the security of the children, it means that urgent measures must be taken to protect this special social class

This article focuses on the relatively new marketing phenomenon of embedded paid content. However, the reality is that Israeli public relations (PR) practitioners are engaged in promotion of paid digital content marketing (DCM) without full disclosure or transparency on various internet sites. Three major questions are therefore raised and discussed: (a) Does payment for content – which entails PR practitioners control over content – demand a review of PR practice definitions? (b) Does PR paid DCM makes " give-and-take relationships " with journalists and the " two-way symmetric model " redundant in digital channels? (c) What are the ethical implications of using paid DCM without full disclosure for PR practitioners and brand stakeholders? We suggest that definitions of PR should be reviewed in light of using undisclosed paid DCM. Moreover, we claim that the penetration of PR into buying digital media, and thus purchasing control in the same way as advertising, contributes to an ambiguous line between PR and advertising. From an ethical perspective, when paid DCM is embedded into our main digital information channels, often hiding commercial messages, readers may be confused between editorial and paid content generated by marketers. This confusion may well lead to a decline in the trustworthiness of media organizations and business organizations using this practice.

This study aims to discover the features and patterns of advertisement sector in the mainstream of electronic media and its impact on contemporary Bangladeshi Ethnology. Advertisement is one of the greatest media of a country which can easily portray and influence a country, its population, ideas, philosophy and culture. In this modern era, advertising is available at every corner of life. Advertiser wants to make a virtually demographic picture of communication through advertisement. In Bangladesh, there exist many modes of advertising which is working like a vital body in this developing country. This study tries to find out the different impression of advertisement. Through this study, the history, present situations and impact of advertisement will come out. This study will also give a holistic idea and real reflection about Bangladeshi advertisement.