Academia.eduAcademia.edu

Outline

Exploiting Ontology in web Personalization/Recommendation

Abstract

Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual. Personalization technology enables the lively insertion, customization or hint of content in any format that is pertinent to the individual user, based on the user " s implicit actions and inclinations, and explicitly given details. In this work, context is taken out from Ontology in terms of concepts. Ontology is utilized to recognize topics that might be of attention to a specific user. For example, the query " Python " will be expanded with " programming language " , for the users fascinated in computer programming language, and with " snake " , for the users fascinated in " wild life " .

References (8)

  1. Dai, H., B. Mobasher, Integrating Semantic Knowledge with Web Usage Mining for Personalization (with). In Web Mining: Applications and Techniques, Anthony Scime (ed.), IRM Press, Idea Group Publishing. 2005.
  2. Antonio Hernando, "Trees for explaining recommendations made through collaborative filtering", Information Sciences, Vol. 239, 2013, pp. 1-17.
  3. B. Mobasher, R. Cooley, and J. Srivastava, "Automatic Personalization Based on Web Usage Mining," Comm. ACM, vol. 43, no. 8, Aug. 2000, pp. 142-151.
  4. Brusilovsky, P., Kobsa, A. and Nejdl, W. Eds. The Adaptive Web: Methods and Strategies of Web Personalization. Springer Verlag, 2007, doi 10.1007/978--3--540--72079--9.
  5. Bamshad Mobasher, Data Mining for Web Personalization, The Adaptive Web: Methods and Strategies of Web Personalization. Springer Verlag, 2007, doi 10.1007/978-3-540-72079-9.
  6. Oard, D.W., Kim, J.: Modelling Information Content Using Observable Behaviour. In Proceedings of the 64 Annual Meeting of the American Society for Information Science and Technology, USA, (2001) 38-45.
  7. Kelly, D., Teevan, J.: Implicit Feedback for Inferring User Preference: a Bibliography. SIGIR Forum 37(2), (2003) 18-28.
  8. Cheng Chih Changa, Pei-Ling Chena, Fei-Rung Chiub, Yan-Kwang Chen , Application of neural networks and Kano"s method to content recommendation in web personalization, Expert Systems with Applications, Vol. 36 ( 3), Part 1, April 2009, pp. 5310-5316.