An Introduction to Empirical Semiotics and the Semiotic Paradigm
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Abstract
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This paper explores the foundation of empirical semiotics, asserting its status as an empirical science akin to the natural sciences, differing primarily in subject matter and methodology. It introduces five theses that advocate for a rigorous methodological approach to the study of semiotics, emphasizing the need for quantitative experimentation and the adoption of experimental paradigms similar to those used in physics and psychology. The work calls for a shift in semiotic research towards greater objectivity, revealing the implications of this shift for future research directions and funding requirements.
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