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Outline

Marketing time: evolving timescapes in academia

2013, Studies in Higher Education

https://doi.org/10.1080/03075079.2013.833032

Abstract

In countries such as Chile in which a neoliberal economic approach is predominant, higher education systems are characterized by productivity, competition for resources and income generation, all of which have impact on academics' experiences of time. Through a qualitative approach in which 20 interviews and two focus groups were conducted, this study focuses on a public university in Chile and examines ways in which academics experience time. The results reveal a felt expansion and contraction of time and timeframes to which academics accord different levels of investment. A patterning of narratives of time can be glimpsed in which academics are trading slots of time: they surrender part of their time to service institutional demands in return for time spaces in which they can pursue their own academic interests. Accordingly, the concept of timemarkets may be helpful in understanding the evolution of higher education systems in neoliberal environments more generally.

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