Beyond the black box
2005, Social epistemology
https://doi.org/10.1080/02691720500145423…
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Abstract
This paper argues that the dichotomization of technological determinism and social constructivism in parts of the literature on the technology-society nexus conceals that the two approaches study different objects. On the backdrop of the argument that technological determinists concern themselves with material aspects and social constructivists with ideational aspects of the relationship between technology and society, the paper presents two alternative approaches, which provide a focus on both materiality and ideation. Finally, the paper exemplifies briefly the relevance of this approach for investigations of the governance of new information-and communication technologies, such as the Internet.
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Underlying determinism is a logic of rationality, often referred to as technical rationality, or an assumption that the technical and social world operate according to rules that are prior to any particular situation and that predetermine the set of possible outcomes. Stronger variants of determinism hold that there exists a technological imperative, that artifacts move inexorably and in a linear fashion toward a certain end state (Edge, 1995). Within studies of technology across disciplines, determinism may be applied either to explaining the development of technologies, or to predicting the consequences of their use. All constructionist perspectives reject determinism, though at different levels. And, as a consequence, they embrace some level of indeterminacy. For example, sociologists of technology Williams and Edge (1996) point out that social shaping of technology (SST) perspectives reject the notion that technology emerges from 'a single social determinant, or through the unfolding of a predetermined technical logic' (p. 54). In their study of technology use in organizations, Sproull and Keisler (1991) hold that the more consequential impacts of technology use cannot be anticipated. Constructionist perspectives recognize that reference to technological elements alone can adequately explain neither technology development nor use . Instead, technical and social factors are intimately interconnected . It is through the interplay of these elements that technologies develop. Hughes (1986) describes this as an interactive perspective, one that provides all elements present in technological development with equal status. From an interactive perspective, technology itself is understood as a collection of dynamically related elements rather than as a static and stable entity. As Hughes (1986) makes clear, the key to the approach is the metaphor of the 'seamless web,' which discourages an isolation of individual elements and encourages a recognition of the multiple determinations of technologies. Within organizational studies, the socio-technical systems (STS) perspective was one of the first to argue for paying attention to the interrelationship of social and technical factors. Classic STS emphasizes the importance of fit or the match between the social and the technical, in order to optimize organizational processes (Emory & Trist, 1961; Mumford, 1983). In another example, it was this commitment to both social and technical factors that helped to launch the field of computer supported cooperative work (CSCW), which seeks to combine an understanding of the way people work with an expertise in computing technologies Mantovani, 1996;. The physical nature of most technologies, including the devices that accompany information and communication technologies, means that we tend to view artifacts as able to exist apart from any context of use (Jackson, 1996). Particularly in organizational contexts, technological artifacts are easily taken for granted, with a fixed and stable nature and a predetermined boundaries. Constructionism rejects this assumption and problematizes the constitution of technology, as in Bucciarelli's (1994) criticism of 'object-world' accounts of technological design. Rather than being complete or at rest, technologies continuously change and reconstitute through their engagement in communities. As a consequence, describing technologies becomes more complicated. Woolgar notes: The social researcher has no 'neutral' (that is, free of the social milieu) description of the technology around which to build a picture of 'social influences'. Instead, the 'technical character' of the technology--like what it can do and how it does it--becomes part of the phenomenon to be explained by reference to social and political factors. (1996:88) An important example with organizational studies is the use of structuration theory . Structuration posits a duality of structure, which is the notion that human action simultaneously creates structures of social systems and is shaped by such structures. Structuration emphasizes the interaction of technology and organization in creating these systems. For example, adaptive structuration theory (AST) DeSanctis & Poole, 1994), outlines a set of appropriation processes through which a technology comes to constituted differently by different groups of people. Similarly, the emergence perspective Markus & Robey, 1988) demonstrates the ways in which technologies continue to be defined throughout a changing context.
The research for this chapter was prompted by an event in 2002 involving a recent graduate of the New Technology degree of the University of East London's Department of Innovation Studies. She had obtained temporary employment on a project funded by the European Union in the London Borough of Newham. Her work involved creating an IT room in a run down housing estate used largely to house refugees. The estate was rat infested and the flats had water running down the walls. There was money to install the latest computers but no money to get rid of the rats or of the humidity in the flats. She wondered if this made any sense… customers will be Chinese, Indian, Brazilian, Thai…" This message was illustrated by the case story of Neelamma, who, as part of an experiment organised by Hewlett Packard, was charging local villagers "70 cents apiece for photos of newborns, weddings and other proud moments of village life" taken with a digital camera and printed with a portable printer powered by solar charged batteries which had been rented from Hewlett Packard for $9 a month.

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