Using Internet News Flows as Marketing Data Component
2020
Abstract
The theoretical research of Internet news representation as a marketing data component concerning price strategies in polymer market was provided. The research includes some intermediate tasks. Firstly, the classification of marketing objects in news stream was prepared. Secondly, each object (event) was described with ontology including necessary keywords and using syntactic model based on formal grammar. As a result, the models of the following events were developed: competitors, offer, production level, geography, import, world prices, export and others. Finally, the solution (algorithm) was proposed to implement the study. The efficiency of the approach was proved by successful performance of real projects in the polymer market in Ukraine.
References (10)
- Liu B. Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data. Springer, USA (2011)
- Gazdar G. Phrase Structure Grammar. In: Jacobson P., Pullum G. (eds) The Na- ture of Syntactic Representation. Synthese Language Library (Texts and Studies in Linguistics and Philosophy), vol 15, 131-186, Springer, Dordrecht (1982)
- Mittermayer M.-A. Text Mining Systems for Market Response to News: A Sur- vey. Institute of Information Systems University of Bern, Working Paper No. 184. Switzerland (2006)
- Noy N. Ontology Development 101: A Guide to Creating Your First Ontology. Stanford Knowledge Systems Laboratory Technical Report KSL-01-05 and Stan- ford Medical Informatics Technical Report SMI-2001-0880. USA, (2001)
- Gazdar, G., Klein E., Pullum G., and Sag I. Generalized Phrase Structure Gram- mar. Harvard University Press, Cambridge (1985)
- Polard C., Sag I. Head-driven Phrase Structure Grammar. Stanford CA (1994)
- Georgia M. Green and Robert D. Levine, Introduction to Studies in Contemporary Phrase Structure Grammar. Cambridge University Press, (1999)
- Borsley R. Modern Phrase Structure Grammar. Wiley-Blackwell (1996)
- Cherenkov I, Orekhov S. News data mining based on example of polymer market. Information Processing Systems, Vol. 9 (107), 224-227 (2012)
- Cherenkov I, Orekhov S. Approach for extracting events from news stream. East- ern-European Journal of Enterprise Technologies, Vol. 1, No. 4 (61), 62-64 (2013)