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Outline

Institutionalisation of Sustainability Initiatives

2023, I-iECONS e-proceedings

https://doi.org/10.33102/IIECONS.V10I1.133

Abstract

This study provides in-depth explanation on institutionalisation of sustainability initiatives. This study applies a qualitative research method, i.e. case study, to address the specific research objective. The findings revealed that a structured and strategic process of sustainability initiatives institutionalisation starting from a clear vision and mission is reflecting the commitment for accountability and legitimacy. The processes involve participation and engagement, self-regulation and assurance, performance assessments and evaluations, and reporting and disclosure statements. Two essential dimensions emerged in the findings to support the institutionalisation process, namely corporate image and culture. The findings of this study provide managers and policymakers with evidence to what extent sustainability initiatives could be institutionalised starting with a clear vision and mission. As sustainability initiatives are an important effort of the company towards materialising sustainability effort, is thus crucial to reflect the commitment for accountability and legitimacy. Past studies have primarily focused on sustainability initiatives from the perspective of several external stakeholders such as customers. However, this study examined the internal process of institutionalisation involving the four processes, in turn, introducing to the existing literature on sustainability initiatives.

Key takeaways
sparkles

AI

  1. The study reveals a structured process for institutionalising sustainability initiatives, emphasizing vision and mission.
  2. Four main processes of institutionalisation: participation, self-regulation, performance assessment, and reporting are critical.
  3. The Malaysian palm oil sector represents 30% of global production, highlighting its economic importance and sustainability challenges.
  4. The company achieved a SPOTT assessment score of 74%, indicating strong transparency in sustainability practices.
  5. This research provides insights for managers on effectively embedding sustainability into corporate culture and accountability.

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