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Outline

Tourism education: Past, present and future

2016, Turističko poslovanje

https://doi.org/10.5937/TURPOS1617009A

Abstract
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This paper examines the development, current challenges, and future prospects of tourism education over its 50-year history. It reflects on the transition from a nascent field to an established academic discipline, exploring the tensions within the subject related to neo-liberal influences and the necessity for a distinct identity in higher education. Ultimately, it advocates for recognizing the unique, multi-disciplinary nature of tourism studies as a vital area of education suited for the complexities of a post-industrial world.

FAQs

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What factors contributed to the growth of tourism in higher education since 1960?add

The emergence of tourism as a respected academic field was driven by the growth of the industry, recognition by governments, and the establishment of new universities. This resulted in student enrollment surging from 20 in the UK in 1972 to 9,000 in 2011.

How has tourism education evolved in response to neoliberal pressures?add

The increasing marketization of education has resulted in intensified competition for student recruitment, impacting tourism programs adversely. Consequently, while teaching quality remains strong, challenges related to research outputs and funding have led some institutions to discontinue tourism studies.

What metrics indicate tourism's contribution to higher education's income and reputation?add

Research indicates tourism programs generally yield high student recruitment and satisfaction, suggesting a stable income source; however, lower research quality and funding remain pressing issues. This duality has prompted discussions on tourism's viability in academia amid competitive pressures.

What insights have emerged about the future of tourism studies?add

Tourism education's future may require a focus on its unique interdisciplinary characteristics and adapting to neoliberal metrics while fostering critical thinking and reflexive practices. Emphasizing tourism's relevance to complex global issues may help secure its academic standing.

How does tourism education differentiate itself from other academic fields?add

Tourism studies are characterized by multi-sectoral, multidisciplinary approaches and adaptability to various research methods, making them pertinent in addressing complex societal challenges. This flexibility positions tourism education as uniquely equipped to navigate today's rapidly changing world.

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