Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Stephen F. Cooper
CEO Title
President, Chief Executive Officer & Director
Sector
Media
Industry
Entertainment
HQ Location
New York City
Website
Years on Fortune 500 List
-
Employees
4,520
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $3,576 | 10.2% |
| Profits ($M) | $143.0 | 472.0% |
| Assets ($M) | $5,718 | |
| Total Stockholder Equity ($M) | $293 | |
| Market Value — as of March 29, 2018 ($M) | - |
| Profit as % of Revenues | 4.0% | |
| Profits as % of Assets | 2.5% | |
| Profits as % of Stockholder Equity | 48.8% |
| Earnings Per Share ($) | - | |
| EPS % Change (from 2016) | - | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2017) | - | |
| Total Return to Investors (5 year, annualized) | - | |
| Total Return to Investors (10 year, annualized) | - |
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