Papers by Esther M Burgos
Revista Latinoamericana de Ciencias de la Comunicación
Puerto Rico (PR) no tiene estrategias de desarrollo económico por lo que debe establecer los valo... more Puerto Rico (PR) no tiene estrategias de desarrollo económico por lo que debe establecer los valores que lo hacen único buscando la construcción y consolidación de su imagen con herramientas de comunicación que fortalezcan relaciones internacionales en sectores como turismo, inversión y exportaciones. La estandarización de los símbolos patrios y la promoción de conciencia ciudadana pueden incidir en consolidarlo como una marca país alineando las comunicaciones, el discurso y comportamiento social en una cultura de marca participando de la estructura económica neoliberal como un país seguro, saludable confiable y educado.
Ensayo sobre el libro "Las Conexiones Ocultas" de Fritjof Capra
Puerto Rico, una Marca País Para Competir
espanolLas marcas se han convertido en simbolos de la sociedad de consumo y la globalizacion. Exi... more espanolLas marcas se han convertido en simbolos de la sociedad de consumo y la globalizacion. Existe una apertura de las perspectivas nacionales y locales a presentar un panorama mas amplio de un mundo interconectado donde las propuestas de valor, como en este caso, para los paises que se reconocen como marcas son: el nombre, la identidad y la imagen, los cuales cambian el paradigma de la gestion de marca. La marca pais se construye usando un conjunto de imagenes y percepciones internas y externas del pais sobre la politica, la economia, lo social, lo cultural, lo educativo y lo comercial. La teoria de �nation branding�, es concebida como una estrategia de mercadeo dirigida a los mercados externos, que establece y comunica su progreso, permitiendoles ser reconocidos como una �marca� que le permita desarrollarse economicamente.1 El �nation branding� ayuda al pais a desarrollar su identidad competitiva que lo distingue a nivel mundial. La marca pais funciona como una marca �sombrilla�...
Revista Latinoamericana de Ciencias de la Comunicación, 2021
Puerto Rico (PR) no tiene estrategias de desarrollo económico por lo que debe establecer los valo... more Puerto Rico (PR) no tiene estrategias de desarrollo económico por lo que debe establecer los valores que lo hacen único buscando la construcción y consolidación de su imagen con herramientas de comunicación que fortalezcan relaciones internacionales en sectores como turismo, inversión y exportaciones. La estandarización de los símbolos patrios y la promoción de conciencia ciudadana pueden incidir en consolidarlo como una marca país alineando las comunicaciones, el discurso y comportamiento social en una cultura de marca participando de la estructura económica neoliberal como un país seguro, saludable confiable y educado.
Del Verbo al Bit mi articulo final, 2017
Brands have become symbols of the consumer society and globalization. There is an opening of nati... more Brands have become symbols of the consumer society and globalization. There is an opening of national and local perspectives to present a larger picture of an interconnected world where the value propositions, as in this case for the countries that are recognized as marks are: name, identity and image, changing the paradigm of brand management. The branded country is built using a set of images and perceptions internal and external of the country, on the political, the economic, its social, cultural, educational and commercial. The theory of "nation branding", is conceived as a marketing strategy aimed at external markets, which establishes and communicates their progress allowing them to be recognized as a "brand" to develop economically.3 The "nation branding" helps the country to achieve its competitive identity to be distinguished worldwide. Country branding operates as an umbrella where it works as a blanket. Everything that the country offers; its business, products, services, and business both public as private. This research will present an analysis on the management of Puerto Rico as a country brand pretending to confirm whether Puerto Rico behaves and is recognized as a brand. The analysis on the information of the official government data shows that Puerto Rico is not recognized as a brand. It also will demonstrate what data was considered to be applied in the analytical model of "nation branding" developed by Qin Sun (2009). 4Her thesis aims to identify determinants factors relevant to establish the activity of "nation branding" and the development of a model that assesses the association between these factors.5 Recognizing the efforts made by the Government of Puerto Rico to promote and position the brand Puerto Rico between the years 2001 to 2015, at the same time confirms if these efforts have not been conclusive in communicating a country brand message and its effectiveness by establishing public policy dictated by Law No. 70, 2013, a law to create, develop, implement and maintain Puerto Rico as a brand.
Estudio de los estadios iniciales de la plasticidad en la superficie de Au (001) mediante nanoindentación
El proceso de digestión anaerobia de la fracción orgánica de residuos municipales (FORM) es uno d... more El proceso de digestión anaerobia de la fracción orgánica de residuos municipales (FORM) es uno de los más idóneos para la reducción de las emisiones de gases de efecto invernadero y el aprovechamiento energético de estos residuos, en el marco de un esquema de reciclaje de nutrientes y máxima valorización material y energética de los residuos como recursos. Hoy en día existen suficientes experiencias para afirmar que la producción de biogás depende más de la calidad de la materia orgánica entrada a digestión que de la tecnología utilizada en el proceso. La máxima valorización material, con reciclaje de nutrientes, y energética, mediante digestión anaerobia, se consigue con residuo orgánico segregado en origen y recogido de forma diferenciada. La calidad de esta fracción depende básicamente de la participación ciudadana, jugando este factor un papel determinante en la operativa de las plantas de tratamiento de la fracción orgánica. Sensible al hecho que la formación, la educación ambiental y la sensibilización ciudadana son factores de importancia, y a la premisa de que las plantas de tratamiento han de colaborar en la formación de las generaciones presentes y futuras, el Consorcio para la Gestión de Residuos del Vallés Occidental (Cataluña) ha habilitado un laboratorio de prácticas docentes de digestión anaerobia, en la planta de digestión y compostaje de Can Barba (Terrassa), dirigido a Centros de Educación Secundaria con el objetivo que los alumnos se familiaricen con las prácticas de gestión de residuos. En la presente comunicación se describe la planta de tratamiento de FORM de Can Barba (Terrassa) y el programa de prácticas de digestión anaerobia, después de una reflexión inicial sobre la importancia y necesidad de obtener fracciones orgánicas de alta calidad, para asegurar la adecuación de procesos que posibiliten el reciclaje de esta fracción como recurso agronómico y energético.
Acta Anaesthesiol Scand, 2007
Background: Hip fracture surgery is associated with high post-operative mortality and poor functi... more Background: Hip fracture surgery is associated with high post-operative mortality and poor functional results: the excess mortality is 20% in the first year; of those patients who survive, only 50% recover their previous ability to walk. The purpose of this study was to assess the predictive value of six functional status and/or surgical risk scoring systems with regard to serious complications after hip fracture surgery in the elderly. Methods: We performed a prospective study of a consecutive series of 232 patients (aged 65 years or older) undergoing hip fracture surgery. We pre-operatively applied: The American Society of Anesthesiologists classification, the Barthel index, the Goldman index, the Physiological and Operative Severity Score for the enUmeration of Mortality and Morbidity (POSSUM) scoring system, the Charlson index and the Visual Analogue Scale for Risk (RISK-VAS) scale. These scales were evaluated with respect to three variables: incidence of serious complications, the ability to walk after a 3-month period and 90-day survival. The predictive value of the different scales was assessed by the calculated area under a receiver operating characteristic curve. Results: The RISK-VAS scale, the POSSUM scoring system and the Charlson index reached a sufficient predictive value with regard to serious post-operative complications. The Barthel index and the RISK-VAS scale were those most useful for predicting ambulation at 3 months. None of the scales proved to be capable of predicting 90-day mortality. Conclusions: A simple index such as the RISK-VAS scale was the best predictor of serious post-operative complications. The functional level before the fracture, measured with the Barthel index, had a major influence on the ambulation recovery.
Parasitoides de Opsiphanes Tamarindi en el Plátano, Estado Zulia, Venezuela
Boletin Del Centro De Investigaciones Biologicas, 2006
Page 1. BOLETÍN DEL CENTRO DE INVESTIGACIONES BIOLÓGICAS VOLUMEN 40, NO. 3, 2006, PP. 227-241 UNI... more Page 1. BOLETÍN DEL CENTRO DE INVESTIGACIONES BIOLÓGICAS VOLUMEN 40, NO. 3, 2006, PP. 227-241 UNIVERSIDAD DEL ZULIA, MARACAIBO, VENEZUELA Recibido: 04 Abril 2006 / Aceptado: 08 Octubre 2006 Received: 04 April 2006 / Accepted: 08 October 2006 ...
wwwcg.caixagalicia.es
El sector no lucrativo y su financiación............................................................ more El sector no lucrativo y su financiación................................................................... 16 ... Situación actual de la financiación de las ONLs ..................................................... 18 ... Hacia una propuesta integradora de estrategia de sostenibilidad........................ 24 Aprendizaje organizacional a través de la ...
Ambulatory Surgery, 2003
Background and objectives: To evaluate success rate, acceptance and complications of sciatic nerv... more Background and objectives: To evaluate success rate, acceptance and complications of sciatic nerve (SN) block at the popliteal fossa (popliteal block, PB) for ambulatory or inpatient orthopedic and vascular surgical procedures. Methods: A retrospective study was carried out in 312 patients who received a PB for vascular and orthopedic lower leg surgery. A single injection, posterior approach technique with 40 ml of either 0.5% ropivacaine or 1% mepivacaine was used. Data collected included demographic and clinical variables. Results: Observed success rate was 95.5%. Acceptance of anesthetic procedure among outpatients was high (94.1%). There were no intraoperative or postoperative complications. For ambulatory surgery patients, the postoperative stay was 1309/25 min. Conclusions: PB was a useful anesthetic technique for minor foot and ankle surgery. The single-injection, posterior approach obtained a high success rate without untoward events. It was well accepted by patients and proved to be suitable for ambulatory surgery. #
Acta Anaesthesiologica Scandinavica, 2001
The purpose of this study was to compare anesthetic efficacy and postoperative analgesia of 0.5% ... more The purpose of this study was to compare anesthetic efficacy and postoperative analgesia of 0.5% ropivacaine and 1% mepivacaine for sciatic nerve block in the popliteal fossa (popliteal block). Methods: A prospective, double-blind study was carried out in 58 adult patients scheduled for outpatient foot or ankle surgery. They were randomized to receive popliteal block with 40 ml of either 0.5% ropivacaine (group R) or 1% mepivacaine (group M). An atraumatic, Teflon-coated needle connected to a neurostimulator was used to make a single puncture using a posterior approach. The times to onset of sensory and motor block, and the need for intraoperative sedation were recorded. Before discharge, patients were asked to document the time to first analgesic use, time to return of full sensation in the foot, and their evaluation of the technique. Results: Onset time (mean∫standard deviation, 95% confidence interval) of both sensory block (6.5∫5.1 min, 4.47-8.49, in group R and 6.2∫3.7 min, 4.83-7.69, in group M) and motor block
Acta Anaesthesiologica Scandinavica, 2007
Background: Hip fracture surgery is associated with high post-operative mortality and poor functi... more Background: Hip fracture surgery is associated with high post-operative mortality and poor functional results: the excess mortality is 20% in the first year; of those patients who survive, only 50% recover their previous ability to walk. The purpose of this study was to assess the predictive value of six functional status and/or surgical risk scoring systems with regard to serious complications after hip fracture surgery in the elderly. Methods: We performed a prospective study of a consecutive series of 232 patients (aged 65 years or older) undergoing hip fracture surgery. We pre-operatively applied: The American Society of Anesthesiologists classification, the Barthel index, the Goldman index, the Physiological and Operative Severity Score for the enUmeration of Mortality and Morbidity (POSSUM) scoring system, the Charlson index and the Visual Analogue Scale for Risk (RISK-VAS) scale. These scales were evaluated with respect to three variables: incidence of serious complications, the ability to walk after a 3-month period and 90-day survival. The predictive value of the different scales was assessed by the calculated area under a receiver operating characteristic curve. Results: The RISK-VAS scale, the POSSUM scoring system and the Charlson index reached a sufficient predictive value with regard to serious post-operative complications. The Barthel index and the RISK-VAS scale were those most useful for predicting ambulation at 3 months. None of the scales proved to be capable of predicting 90-day mortality. Conclusions: A simple index such as the RISK-VAS scale was the best predictor of serious post-operative complications. The functional level before the fracture, measured with the Barthel index, had a major influence on the ambulation recovery.
Las marcas se han convertido en símbolos de la sociedad de consumo y la globalización. Existe una... more Las marcas se han convertido en símbolos de la sociedad de consumo y la globalización. Existe una apertura de las perspectivas nacionales y locales a presentar un panorama más amplio de un mundo interconectado donde las propuestas de valor, como en este caso, para los países que se reconocen como marcas son: el nombre, la identidad y la imagen, los cuales cambian el paradigma de la gestión de marca. La marca país se construye usando un conjunto de imágenes y percepciones internas y externas del país sobre la política, la economía, lo social, lo cultural, lo educativo y lo comercial. La teoría de “nation branding”, es concebida como una estrategia de mercadeo dirigida a los mercados externos, que establece y comunica su progreso, permitiéndoles ser reconocidos como una “marca” que le permita desarrollarse económicamente.1 El “nation branding” ayuda al país a desarrollar su identidad competitiva que lo distingue a nivel mundial. La marca país funciona como una marca “sombrilla” bajo la cual se cobija todo lo que el país ofrece; sus empresarios, productos, servicios, y negocios tanto públicos como privados. Se presentará un análisis sobre la gestión marca país “Puerto Rico” pretendiendo confirmar si Puerto Rico se comporta y se reconoce como tal, una marca país. El análisis sobre la información de los datos oficiales del gobierno muestra que al presente Puerto Rico no es reconocido como una marca país. Para evidenciar los resultados se consideró aplicar el modelo analítico de “nation branding”, desarrollado por Qin Sun (2009). Su tesis pretende identificar los factores relevantes que establecen la actividad del “nation branding” y el desarrollo de un modelo que evalúa la asociación entre estos factores.2 Se reconoce el esfuerzo hecho por el gobierno de Puerto Rico para promocionar y posicionar la marca Puerto Rico entre los años 2001 al 2015, y a su vez confirma que estos esfuerzos tampoco han sido concluyentes en comunicar un mensaje de marca país, ni ha sido efectivo estableciendo la política pública dictada por la Ley Núm. 70, 2013, ley para crear, desarrollar, implantar y mantener una marca país.
Palabras Claves: marca Puerto Rico; identidad competitiva; “nation branding”; gestión de marca; reputación; política pública
Brands have become symbols of the consumer society and globalization. There is an opening of national and local perspectives to present a larger picture of an interconnected world where the value propositions, as in this case for the countries that are recognized as marks are: name, identity and image, changing the paradigm of brand management. The branded country is built using a set of images and perceptions internal and external of the country, on the political, the economic, its social, cultural, educational and commercial. The theory of "nation branding", is conceived as a marketing strategy aimed at external markets, which establishes and communicates their progress allowing them to be recognized as a "brand" to develop economically.3 The "nation branding" helps the country to achieve its competitive identity to be distinguished worldwide. Country branding operates as an umbrella where it works as a blanket. Everything that the country offers; its business, products, services, and business both public as private. This research will present an analysis on the management of Puerto Rico as a country brand pretending to confirm whether Puerto Rico behaves and is recognized as a brand. The analysis on the information of the official government data shows that Puerto Rico is not recognized as a brand. It also will demonstrate what data was considered to be applied in the analytical model of "nation branding" developed by Qin Sun (2009). 4Her thesis aims to identify determinants factors relevant to establish the activity of "nation branding" and the development of a model that assesses the association between these factors.5 Recognizing the efforts made by the Government of Puerto Rico to promote and position the brand Puerto Rico between the years 2001 to 2015, at the same time confirms if these efforts have not been conclusive in communicating a country brand message and its effectiveness by establishing public policy dictated by Law No. 70, 2013, a law to create, develop, implement and maintain Puerto Rico as a brand.
Key Words: brand Puerto Rico; competitive identity; “nation branding”; branding; reputation; public policy
Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que ... more Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que nos presenta la evolución no solo biológicas de una visión actual del Mundo y todas las implicaciones sociales, económicas que nos rigen. El entendimiento de la vida y la trama de esta nos lleva a pensar de como el no seguir esa evolución logica nos ha llevado a los ptroblemas que nos enfrentamos. A mi entender el más grave de todos la Globalización.
Ensayo sobre libro Las Conexiones Ocultas
Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que ... more Mi análisis y evaluación sobre la lectura del libro de Fritjof Capra Las Conexiones Ocultas que nos presenta la evolución no solo biológicas de una visión actual del Mundo y todas las implicaciones sociales, económicas que nos rigen. El entendimiento de la vida y la trama de esta nos lleva a pensar de como el no seguir esa evolución logica nos ha llevado a los ptroblemas que nos enfrentamos. A mi entender el más grave de todos la Globalización.
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Papers by Esther M Burgos
Palabras Claves: marca Puerto Rico; identidad competitiva; “nation branding”; gestión de marca; reputación; política pública
Brands have become symbols of the consumer society and globalization. There is an opening of national and local perspectives to present a larger picture of an interconnected world where the value propositions, as in this case for the countries that are recognized as marks are: name, identity and image, changing the paradigm of brand management. The branded country is built using a set of images and perceptions internal and external of the country, on the political, the economic, its social, cultural, educational and commercial. The theory of "nation branding", is conceived as a marketing strategy aimed at external markets, which establishes and communicates their progress allowing them to be recognized as a "brand" to develop economically.3 The "nation branding" helps the country to achieve its competitive identity to be distinguished worldwide. Country branding operates as an umbrella where it works as a blanket. Everything that the country offers; its business, products, services, and business both public as private. This research will present an analysis on the management of Puerto Rico as a country brand pretending to confirm whether Puerto Rico behaves and is recognized as a brand. The analysis on the information of the official government data shows that Puerto Rico is not recognized as a brand. It also will demonstrate what data was considered to be applied in the analytical model of "nation branding" developed by Qin Sun (2009). 4Her thesis aims to identify determinants factors relevant to establish the activity of "nation branding" and the development of a model that assesses the association between these factors.5 Recognizing the efforts made by the Government of Puerto Rico to promote and position the brand Puerto Rico between the years 2001 to 2015, at the same time confirms if these efforts have not been conclusive in communicating a country brand message and its effectiveness by establishing public policy dictated by Law No. 70, 2013, a law to create, develop, implement and maintain Puerto Rico as a brand.
Key Words: brand Puerto Rico; competitive identity; “nation branding”; branding; reputation; public policy