Food has been identified as an important risk factor for health, yet many people overlook the eff... more Food has been identified as an important risk factor for health, yet many people overlook the effects of what they eat every day which are beyond their physical need. The previous studies show that most people still have a low level of awareness on the effects of food towards their psychological development. Expanding upon this issue, the present study was designed to investigate the relationship between halal food consumption and psychological features of Muslim student in Malaysian public universities. Specifically, this study has five objectives: first, to investigate the level of halal food consumption awareness among the university students; second, to examine significant differences in predictive ability in determining halal food consumption based on demographic characteristics; third, to determine the predictive ability of attitude, subjective norm, perceived behaviour control, and religious belief on halal food consumption via intention; fourth, to determine whether halal fo...
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