Papers by Rengarajan Vijayaraghavan
Indian Journal of Science and Technology, 2016
Background: Microeconomic theories of financial behaviour tend to assume that consumers possess f... more Background: Microeconomic theories of financial behaviour tend to assume that consumers possess financial skills necessary to undertake related financial decisions. Aim and setting: We investigated this assumption by exploring the distribution of financial literacy among South Africans. Method: In the absence of a standard measure, a financial literacy index was constructed for the country using data collected on attitudes (towards), access to and use of financial services over the period 2005-2009. In a multivariate regression analysis, we used the index to examine the extent to which differences in financial literacy correlate with demographic and economic characteristics. Results: The index revealed substantial variation in financial literacy by age, education, province and race. Overall, demographic characteristics contributed up to 10% of the financial literacy differences among individuals in South Africa. Conclusion: These results can be used to guide policy makers where to place more emphasis in terms of financial education for South Africans.
Restaurant Business, 2019
Buyers buying behavior of customer to purchase medicine is faraway different from any other produ... more Buyers buying behavior of customer to purchase medicine is faraway different from any other product. Customer able to avoid many things but cannot desert medicine. Consumer buying behavior of customer cannot be same all cross India it may differ from location to location. Especially Kanchipuram district has more than 10 MEDPLUS pharmacies there is the various factor responsible for consumer buying behavior at a retail pharmacy. The main objective of the study is to find out the customer satisfaction and loyalty towards the MEDPLUS pharmacy store. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customers of MEDPLUS Pharmacy, residing at Kanchipuram district. The major finding of this study feasibly of customers are respondents willing and recommend to MEDPLUS pharmacy to their relatives and colleagues are the implication of the study MEDPLUS pharmacy may try to keep all variety of medicines are all brands as p...
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Papers by Rengarajan Vijayaraghavan