Episode 100! Yotpo Exits, Crocs Decline & Collapse of Cool
This Week In Ecommerce
Aug 12
28 min
🎉 We made it to 100! In this special centennial episode of This Week in E-Commerce, Mal Chia and Alex Ross reflect on the ever-evolving world of retail — and prove once again there’s never a quiet week.From Yotpo’s shock email/SMS shutdown, to Zara’s banned ads, to the rise and potential fall of Crocs, Labubus, and kiddulting, this episode is packed with insights on trend cycles, product strategy, and the power of focus in a crowded market.Plus: we dive into the under-recognised brilliance of the National Indigenous Fashion Awards, and whether Australia’s fast fashion giants are simply… running out of steam.🔑 Key Topics:📉 Yotpo Pulls the Pin on Email/SMSAbrupt shutdown of its messaging product & sale to AttentiveWhat it says about the all-in-one stack modelWhy best-in-class still beats bundle-and-hope in MarTech🚫 Zara’s Ads Banned in the UKAds featuring ultra-thin models pulled for breaching standardsHow editing, posing, and lighting all play into body imageThe growing push for healthy representation in fashion marketing📉 AKA Brands Plateau in AustraliaCulture Kings & Princess Polly struggle with relevanceA demographic with less cash and higher expectationsCan these brands age with their audience—or will they fade out?🌈 The Rise of Kiddulting (and Maybe the Fall?)Labubu, Jellycats, Pokémon collabs & the “lipstick effect”Is nostalgia the new luxury?Signs the resale bubble may be popping🩴 From Crocs to Havianas: Are Chunky Shoes Over?Crocs shares tumble 30%Shift to “barely there” shoes like mesh flats & slidesWhat this trend says about post-pandemic style psychology🌿 National Indigenous Fashion AwardsA must-watch moment for Australian fashionRepresentation, authenticity & cultural storytellingWhy it deserves mainstream attention (and retail support)