Papers by Alireza Miremadi
Scrutiny the Relevance between Motivational, Personality Traits and Manager Success Rate in Private Organization
PONTE International Scientific Researchs Journal, 2016
A worldwide business success requires a respect for local customs. International marketers need t... more A worldwide business success requires a respect for local customs. International marketers need to recognize and appreciate varying cultures. Culture plays a significant role in influencing consumer perception, which in turn influences preference and purchase. The aim of this study is to find out the most important attribute of culture characteristics impact on foreign project while the researcher take into consideration the model of Rabi and Bhagat, 2008.Iranian architectural companies were asked to evaluate the dimension of culture when they accomplished the project in abroad. Cumulative, Socially shared, Facilitate communications learned subjective, enduring, perspective and dynamic, are the main dimension on culture which caused main influence on designing. The questionnaire finally consisted of twenty and four statements as a driving factor and architectural company were asked to indicate the degree of importance. It was administrated to ninety one architectural companies with gra...
European Journal of Business and Management Research
The subject titled assessment on part of Electronic Word of Mouth (EWOM) in sentiments and behavi... more The subject titled assessment on part of Electronic Word of Mouth (EWOM) in sentiments and behavior of clients in E-shops was communicated in Digi-Kala Company. At that point, investigation theories and targets were proposed and strategy, measurable populace, and required test of investigation method was presented to realize objectives and comes about speculations. The discoveries recommend a noteworthy positive impact of (EWOM) on the state of mind of customers and their positive feelings. So also, socially positive, and typical feelings may moreover have a noteworthy effect on the state of mind of customers. At the same time, negative feelings of customers have emphatically influenced consumers’ states of mind as well. At last social standards and demeanors of buyers may have a noteworthy positive impact on the behavior of customers.
Changes in shortening velocity Changes in strength (2) History of training studies (3) Specificit... more Changes in shortening velocity Changes in strength (2) History of training studies (3) Specificity of the training response Task specificity Length specificity Velocity specificity Neural adaptation 241 (4) Changes in muscle strength and size during training Neural mechanisms Peripheral mechanisms Fibre type composition The angle of muscle fibre insertion Contractile material packing Connective tissue attachments Consequences for power output (5) The stimulus for increase in strength Hormonal stimuli Metabolic stimuli Mechanical factors (6) Summary 251 (7) References
Academic Journal of Research and Scientific Publishing, Jul 5, 2021
Laptop market in Iran is the highly competitive market, so the researchers studied the effect of ... more Laptop market in Iran is the highly competitive market, so the researchers studied the effect of brand equity on consumer behavior in laptop market in Iran. Brand equity consists of four main categories such as brand awareness, perceived quality brand loyalty and brand association. Data were gathered from 505 respondents among different cities of Iran. The influence of brand equity dimensions was analyzed through different Statistical techniques applying SPSS ver22. The analyses proved the influence of all of the four dimensions of Iranian laptop consumption. When view from this prospective, brand Association and brand loyalty placed as higher ranks among the Iranian consumers, In consequence, marketing and advertising manager should put their efforts to improve perceived quality and brand awareness to strength their brand equity in this
International Journal of Marketing Studies, 2013
This paper is the first paper that provides an in-depth discussion on the scientific methodologie... more This paper is the first paper that provides an in-depth discussion on the scientific methodologies that can be used to measure and Key Factors That Influence on Consumer Consumption and Converting them to loyal customer and various promotional activities in Iranian cosmetic product .first of all, this paper reviews the history cosmetic industry, current status of e-purchasing and influence of culture on domestic and foreign cosmetic products in Iran.This exploratory study sought to answer four sections related about understanding the consumer buying behaviour in cosmetic product in Iranian market concentrated on domestic and foreign shampoo such as Determining key factors that influence on consumer consumption and converting them to loyal customer in Iranian cosmetic market, Influence of various promotional activities in cosmetic product, E-tailing or electronic buying attractiveness, Critical Factors influence on Consumer Buying Behaviour and Attitudes towards Cosmetic Product.We have initiated with exploratory research and gradually shifted to descriptive research. The instruction method for collecting the primary data was questionnaire. In this research, a modelling framework is developed for Marketers and their companies to deal with promotional and advertising budget constraints, therefore selecting the precise promotional mix or integrated marketing communication (IMC) is valuable asset and equip companies to penetrate and develop the market share in Iranian market in this competitive market accordingly.Empirical studies have shown that the Quality, product reliability (genuine), package and variety of distribution channels are the most influential factors for customers' satisfaction and consumer buying behaviour about the foreign cosmetic product (shampoos), while quality, product reliability (genuine), package, meet the requirements and variety of distribution channels are the most influential factors for customers' satisfaction and consumer buying behaviour in domestic Iranian product.
7th International Conference on e-Commerce in Developing Countries:with focus on e-Security, 2013
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced te... more Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websites. It expands the McKnight and Chervaney's "Trust Model in E-Commerce" and proposes a new trust model based on 3D user interfaces functionality. For this reason the relationships between five dependent variables consisting the appeal of 3D user interfaces, interacting with 3D virtual models of products and services, 3D virtual interacting with the salesman, 3D virtual interacting with other online buyers, and presence in 3D virtual spaces in regard to increasing the trust level of B2C e-commerce customers were studied. The method of descriptive survey by library and field studies was deployed. Data were gathered by the mean of simple questionnaire, and analyzed through one sample t-test. Significant relations were found between dependent and independent research variables. So evaluating the research results, the proposed trust model was confirmed. Finally the paper proposes implementation strategies for 3D e-commerce websites based on research findings.
International Journal of Marketing Studies, 2011
The current research aims to explore the possible effects of need for uniqueness's dimensions on ... more The current research aims to explore the possible effects of need for uniqueness's dimensions on fashion luxury brands purchase intentions and to compare Kish and Dubai market in this perspective. The researchers consider three dimensions for uniqueness: creative choice, similarity avoidance and unpopular choice. In addition, the relations between those three dimensions were investigated. Findings indicate that consumers want to express their individuality, and they also want to maintain social norms. This findings support the idea that some consumers prefer expensive and high quality brands that are considered prestigious. This study reveals that there is a relation between creativity choice and unpopular choice among respondents of two markets and the relation between unpopular choice and similarity avoidance, creativity choice and similarity avoidance is only valid among respondents of Iran. The definition of uniqueness for both markets is the same due to order of importance for each constructs in mind of participants in the survey while this definition remain the same between genders and among respondents with different level of education.
Survey on the effectiveness of promotional and communication strategies adopted by financial serv... more Survey on the effectiveness of promotional and communication strategies adopted by financial services
Cultural heritage tourism is the fastest growing segment of the tourism industry because there is... more Cultural heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased specialization among tourists. This trend is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. The recent studies about cultural/heritage tourism focused on the characteristics of tourists who visited cultural heritage destinations. The study attempts to investigate the relationship between cultural heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural heritage destination attributes and tourist satisfaction in terms of selected tourists' demographic characteristics and travel behavior characteristics. The study area for this study was Shiraz City. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists who visited Shiraz between March and August ...
Increasing competition is forcing businesses to pay much more attention to satisfying customer’s ... more Increasing competition is forcing businesses to pay much more attention to satisfying customer’s needs; therefore we are trying to measure the customer satisfaction in maritime transport industry in Iran. Since Maritime transport is considered as one of the most important sectors in Iran. The purpose of this study aims to find out the level of service quality among two most prominent shipping companies like IRISL (Islamic Republic Of Iran Shipping Line) and sea land, port operator and freight forwards and service provider, therefore Identifies and assesses the key determinants of service quality and determines the quality of service offered considering Shahid Rajaie Port (SRP) in Bandar Abbas applying the SERVQUAL model. The purpose of this study is to measure expectation and perception customers in maritime industry in Iran. The primary step is to investigate about SERVQUAL definition in maritime industry. We conduct the indepth interview with port manager to discover the most impo...
The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market
Most business people have heard the term Unique Selling Position (USP) bandied about, often when ... more Most business people have heard the term Unique Selling Position (USP) bandied about, often when the subject of sales or marketing comes up. Very few understand what it really is, what its significance is on your ability to sell, and most importantly, how to create one. It's tricky and not something you learn overnight, but it is critical to the success of your business. In order to successfully market your product or service, every business owner needs to focus on what's special and different about his or her business. Positioning is about making your offering different from, and more valuable than, your competitors' offerings and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings. Positioning is vital for distinguishing your offering from everybody else's. In a world where there are more and more products and services every day, your customers ar...
International Business Research, 2017
The automobile industry especially imported cars are the most lucrative sector in Iranian market ... more The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential adve...
Customer Satisfaction & Brand Loyalty
Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the ... more Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years. In Iran, However it is not comparable with other countries growth.Two factors leads to growth in Hotel industry. The first one is providing investment opportunities, and the second one refers to increasing customers and travelers numbers. In order to encourage the potential customers to travel, it is necessary to make them satisfied. Customer satisfaction will lead to repurchase intentions and positive word-of-mouth. According to recent studies; certain factors have direct and significant impact on customer satisfaction. Therefore, determining these factors and utilizing them as substantial substructure of hotel industry will lead to Tourism industry improvement in Iran.
European Journal of Business and Management, 2021
This research highlighted the most essential factors that have influenced CRM from the customers’... more This research highlighted the most essential factors that have influenced CRM from the customers’ side. To execute this research, the researcher has reviewed literature, design a questionnaire, and distributed 430 questionnaires among the respondents in main different cities. Furthermore, the results were analyzed through SPSS and SEM Software. This research’s comprehensive CRM models try to evaluate the association of Physical Environment Quality, Products & Services, Quality of Virtual Environment, and Quality of Electronic Banking Service as an indicator of External Customer Relationship (ECR). Moreover, this study has tried to measure the influence of Trust, Satisfaction, Commitment, and Loyalty in CRM and emphasizes the fact that CRM, ECRM, and Brand management are vital concepts systems that could enhance an organization’s revenue and increase the volume of valuable customers for the banking industry.
Marketing communications are the means by which firms attempt to inform, persuade and remind cons... more Marketing communications are the means by which firms attempt to inform, persuade and remind consumers directly or indirectly about the products and brands they sell. With an increasing competition in the banking service in Iran, integrated Marketing Communication (IMC) is one of the core communication tools used to achieve a competitive advantage among the financial institutions. The purpose of this study was to bring an insight and better understanding of the important attributes of IMC tools on financial institution. The data were collected by means of questionnaire‟s distributed to 512 regular customers who were engaged in Iranian banking service.A simple random sampling was selected as the sampling method. The sampling areas were selected from Tehran, Isfahan and Mashad which are considered as hub of financial in Iran. Thirty indexes were classifiedIMC in five categories with respect to Iranian banking system. We classified 5 common strategies in the most credible Literature Re...
Gaining Competitive Advantage: Marketing Strategies for shipping
The competitiveness of a port convinced shipping lines and shippers with a significant basis in s... more The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a parameter for counter measures by grasping the advantages and disadvantages of the ports and be a prime factor of opportunities and threats of the ports. Ports have a significant role in today’s networked business environment. They are being regarded as hubs that are part of various logistics systems. The very essence of seaport is to link maritime networks and land network. These networks for the port are means of analyzing its competitiveness. A port overall competitiveness is determined by it’s competitive position individual traffic categories, such as conventional cargo, containers and dry bulk. Ports specialized in container trade in particular are now confronted with intense competition. Container transport has grown very rapidly worldwide and in the coming decades also a substantia...
The Excellent Method of Novel Uncertainty Predictor for Risk Assessment in E-Financial Institutions
Financial institutions are always engaged in risk assessment. In fact, the birth of finance in Eu... more Financial institutions are always engaged in risk assessment. In fact, the birth of finance in Europe was through dealing with risk. Risk is a situation that we have more than a possible future with different probabilities. Assessing different futures with different level of probabilities is not that easy to formulate. Neural network is a topology developed for dealing with cases in which formulating the problem is not easy due to model flexibility which is required by the conditions of risks we are dealing with in E-finance. E-finance is providing financial services over electronic devices and cyber space. With the prominent growth of E-finance, the need for developing new models for assessing risk associated with this kind of business seems inevitable. Continuous growth of E-finance brings on new issues such as E-trust; consequently, the need for developing a model of total risk assessment is the base of our study. The presented model is a prototype, future models should be develo...
Consumer Buying Behaviour
Consumers make buying decisions every day and managers or marketers try to understand why, when, ... more Consumers make buying decisions every day and managers or marketers try to understand why, when, where and how consumers make decisions to buy a product. One complex duty of managers is to understand consumer buying behavior in order to adapt their effort to consumers’ interest. .This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behavior. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behavior in Electronics products and Home appliances.
European Journal of Business and Management Research
Traditionally, Iran was looking for development and either in era of oil revenues or before that,... more Traditionally, Iran was looking for development and either in era of oil revenues or before that, it has always faced serious mismatches in realization of plans. The results of studying activities in developmental organizations show that most of the activities in IRANIAN organizations are providing non-financial sources, assisting the technology development, and developing concentrated investment. In this research, we will review organization development types and factors that impact this, especially in IRANIAN organizations. Also, in this study, we evaluate the relation between civil development companies and export development companies. companies and export development companies.
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Papers by Alireza Miremadi