Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology, 2009
Contextual advertising is to place an ad in the web page by analyzing content of the web page. Di... more Contextual advertising is to place an ad in the web page by analyzing content of the web page. Different contextual advertising approaches are used to make a content match. We analyzed different contextual approaches in this paper to find out how the content-match is performed. Some Contextual advertising approaches use relevance factor between content of ad and web page by
Uploads
Papers by suleman khan