Papers by peni zulandari suroto
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to ov... more Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience concept...
Asian Journal of Entrepreneurship and Family Business
This research aims to explore how the "audience engagement model" in online K-POP conce... more This research aims to explore how the "audience engagement model" in online K-POP concerts assisted by Augmented Reality (AR) technology affects non-fans in Indonesia. Based on the findings, it was discovered that there are changes in attributes in each phase of engagement. Across all phases from point of engagement to disengagement, there were changes in the number of attributes, totaling 27 attributes, compared to the previous engagement model which had only 17 attributes. Therefore, there are 11 new attributes, including attention, awareness, challenge, control, curiosity, interactivity, positive affect, negative affect, admiration, feedback, and special interest. Furthermore, this research also refines the meaning and explanation of the loops and dots in the previous engagement model. The limitation of this study is that there have been rapid technological advancements, particularly in the organization of music concerts, within a short period of time. The research was ...
Jurnal Pemberdayaan Masyarakat Indonesia
Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan l... more Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan limbah produksi. Melalui makalah ini diharapkan dapat membantu pertumbuhan usaha mikro, kecil dan menengah lainnya di industrinya masing-masing. Saat grup menganalisis peluang bisnis untuk Okuwasawa, di dalam proses produksi ada ditemukan peluang baru. Dalam proses produksi terdapat permasalahan limbah produksi berupa limbah minyak yang dibuang begitu saja, padahal limbah minyak atau minyak bawang merah ini dapat dijual sebagai produk. Setelah berdiskusi dengan pemilik bisnis tentang peluang ini, limbah minyak dijual dan bisnis mendapat sumber pendapatan tambahan baru yang sangat berdampak. Melalui pengalaman ini orang dapat melihat betapa pentingnya mengevaluasi setiap aspek bisnis Anda, menemukan cara untuk meningkatkan bisnis Anda seperti diversifikasi produk melalui limbah produksi yang dapat ditemukan dengan mengevaluasi bagian dari bisnis seperti proses produksi. Sangat penting untu...
The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for A... more The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for Asian countries. The games were an opportunity for universities which offer an ‘event management program’ to collaborate with the organizing committee to provide learning opportunities for students and faculty lecturers. This paper illustrates how Universitas Prasetiya Mulya`s collaboration was organized with the INASGOC committee during the 2018 Asian Games. The author acted as a collaborator with the committee by negotiating student volunteering opportunities as well as becoming a volunteer herself during the opening and closing ceremonies. To explore and find the effectiveness of this collaboration research was conducted using self-evaluation questionnaires and followed by a leaderless group discussion with former students who participated in the collaboration to receive their feedback on the benefits and challenges of taking part in the collaboration as volunteers. All data were analy...
Technology Application in Museum
With collections in form of historical objects, as well as objects related to human culture, muse... more With collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lacks of innovation, has implications for the declining number in interest of tourists to come and dig deeper into the collections in the museum. The form of innovation carried out in this art exhibition uses technology, including artificial intelligence. These forms of innovation that have been carried out by the art exhibition performance form should also be replicated by other museums in Indonesia. The research will be conducted to answer how could technology applied during social arts performance at the museum? Research will be conducted by inviting some practitioners of technology application at museum, augmented reality, virtual reality, private sectors, government (both central and local government), and museum administrator. Focus group ...
Music festivals are medium for people from all walks of life to meet and engage, especially betwe... more Music festivals are medium for people from all walks of life to meet and engage, especially between fans and their favorite musicians. Jogjarockarta is an international rock music festival held in Indonesia in the cultural city of Jogjakarta. In 2017, a progressive music group from the US, Dream Theatre, was invited to the festival and performed together with Indonesian metal and rock bands. The purpose of this study is to describe the social situation of the 2017 Jogjarockarta Music Festival. The data were collected through interviews with the promoters, field observations by attending the festival, combined with secondary data from social media in the form of information and comments about the festival downloaded from different sources. The analysis was from the perspectives of tourism and performing arts in the event. This study shows that music promoters can explore the uniqueness of the place as a meeting point and considered it as the "third place" after home and workplace. The main actors in the Jogjarockarta social situation are the promoter, audiences and the performers. Moreover, a local community such as small-medium enterprises and musicians are involved in this festival. The audiences are divided into two, the fans who visited the festival, and those who "visited" through social media. Together, they act as "hosts", who were hosting the main performer as "guests". This study can provide insight for music promoters to dig deeper into local wisdom and to turn it into capital for creativity when designing an event concept. This space for dialogs between the audiences, local community, and performers may create a spiritual atmosphere that can help to create an inspiration for the performers to present or create their art. This understanding will, in turn, ensure the continuity of the music festivals.
International Journal of Applied Sciences in Tourism and Events, 2020
Alongside with collections in form of historical objects, as well as objects related to human cul... more Alongside with collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lack of innovation, has implications for declining number in interest of tourists to come and dig deeper into the collections in museum. This research set an objective to answer how could technology applied in museum. Research has been done through Focus Group Discussion (FGD) and depth observation conducted on January 2020, in Jakarta. Nine informants/participants involved during FGD, including 5 museums (public and private), 2 technology providers, and 1 museum users community. Research indicates that strong cooperation between museums and technology providers has been elaborated, in particular in several museums in Jakarta. Augmented Reality and Virtual Reality are two most applications applied. Meanwhile, museums have established s...
E-Journal of Tourism, 2019
Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a cha... more Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a challenge for creating the syllabus that complies with national and global uniformity and still has own characteristic. The strengths of Events Management Body of Knowledge (EMBOK) are the ‘management, administration and operations’ sides, which applied by many universities’ curricula. Adding syllabi focusing on ‘consumptions’ sides of the tour consumer (or audience in events) is relevant in the tourism studies since it is strongly connected with culture and performing arts. The aim of this paper is describing the process of innovating the “Tour Consumer Analysis” syllabus in undergraduate Events program (S1 Event) under tourism study at Universitas Prasetiya Mulya – Indonesia by applying SCAMPER technique and continued with putting it all together into 16 sessions of the course. The syllabus was implemented in one semester to 32 students. Three kinds of evaluation and feedback were designe...
Journal of Tourism Destination and Attraction
Penelitian ini bertujuan untuk mengeksplorasi pengalaman konsumen wisata perempuan Indonesia terk... more Penelitian ini bertujuan untuk mengeksplorasi pengalaman konsumen wisata perempuan Indonesia terkait risiko yang dihadapinya, ketika melakukan perjalanan domestik. Data dikumpulkan melalui focus group discussion (FGD), kepada sembilan informan konsumen wisata perempuan, yang berwisata di Indonesia. Data kualitatif kemudian dianalisis secara deskriptif. Pengelompokkan kata kunci yang berseberangan dilakukan dengan membuat kode, lalu menarasikannya. Hasil penelitian menunjukkan terdapat empat motivasi berwisata, dan dua diantaranya berkaitan erat dengan risiko. Konsumen wisata perempuan berkeinginan mengeksplorasi destinasi baru, mempunyai rasa penasaran tinggi, tertarik menikmati kekayaan alam, budaya, maupun kuliner. Bentuk risiko yang dialami konsumen wisata perempuan diantaranya kondisi alam, geografis, diskriminasi ras, pelecehan verbal, hingga cedera fisik. Konsumen wisata perempuan biasanya melakukan antisipasi risiko dengan melihat berbagai referensi untuk membuat keputusan, t...
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Papers by peni zulandari suroto