Papers by latiffsukri samsuri
Plus is a self-styled family owned and managed restaurant featuring a gamut of Malaysian Negeri S... more Plus is a self-styled family owned and managed restaurant featuring a gamut of Malaysian Negeri Sembilan and Indonesian Padang dishes. The eatery establishment have sailed the food industry waters successfully since 2004 and currently have 5 branches to its repertoire. However, there are certain imperatives they would have to institute to integrate their entrepreneurial challenges with organizational change management. The nature of the forces in the competitive restaurant landscape requires a continuous rethinking of current strategic actions, organizational change, communication systems, motivation, asset deployment, and strategic flexibility to respond quickly to changing conditions and thereby develop and maintain competitive advantage. The question is how do they integrate this organizational change management to their entrepreneurial challenges with a view to achieve and maintain competitive advantage.
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Papers by latiffsukri samsuri