Papers by jammaree choosrichom
The objectives of this study are to investigate and identify important factors of hotel/resort se... more The objectives of this study are to investigate and identify important factors of hotel/resort selection for International Travelers. The aim is to study the influencial factors involving decision-making in selection of accommodations in Lanta Yai Island, Krabi, Thailand. The samples in this study were a group of International travelers who traveled and stayed in Lanta Yai Island during in April 2011. Some 200 sets of questionnaires were used at Lanta Yai Island. The tool used in this research was the questionnaire developed by the author. The data was then analyzed by a factor analysis with Orthogonal and VARIMAX rotation. The results of the study about the factors influencing international tourists in the selection of hotels/resorts indicated that 'Security and Safety' was the most important factor. * A study of Factors influencing the selection of hotels/resorts in lanta yai island, Krabi, Thailand by international travelers submitted in partial fulfillment of the requirements for the Degrees of MBA in Hotel and
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Papers by jammaree choosrichom