Patriarchal Hegemony through Electronic Media in Pakistan
How men maintain their hegemony through electronic media in Pakistan? How men become dominant and... more How men maintain their hegemony through electronic media in Pakistan? How men become dominant and women subordinate? Bringing together work on both feminine and masculine identities in innovative ways, "Patriarchal Hegemony through Electronic Media in Pakistan", offers a critical introduction to the study of gender in the electronic media, especially television in Pakistan with examples from Pakistani television dramas and advertisements. This book raises questions about gender politics in Television text in Pakistan. This is a book that will be of particular interest to students and scholars of sociology, gender and media studies.
The key objective of this study was to examine the representations of men and women in print medi... more The key objective of this study was to examine the representations of men and women in print media in Pakistan. Gender role stereotyping and sexism in print media is not a low-profile gender issue as printed communication and contents still hold an important place in contemporary digital world. Keeping in view the importance of newspapers as the leading source of credible content/messages, this paper examined gender stereotyping and sexism in print media in Pakistan and attempted to highlight whether print media reproduces or challenges gender stereotypes and sexism? Keeping in view the complexity of sexism in print media, content and discourse analyses were performed on four widely read national news papers. The findings have been placed within the socio-cultural context of Pakistani society and feminists theories. The study’s findings indicated that print media in Pakistan reinforces gender stereotypes and provide little challenge to gender stereotyped imagery of males and females.
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Papers by hifsa khan