Papers by Teeraporn Saeheaw
Cognitive Tactics for Chinese Language Teachers to Address Slow Learner Issue in Lower Grades Primary School
2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
Slow learner has been taken as an interdisciplinary issue especially when refers to different kin... more Slow learner has been taken as an interdisciplinary issue especially when refers to different kinds of language learning. Sharing the less similarity with Learning Disability (LD), slow learner issue enjoys a higher extent of universality that 6 to 8% of the school students could happen to be slow learners in any classroom. Noticing a slow learner is not eligible for special education as given for mentally retarded children, teachers usually handle these students by ignoring, or any other ways end with limited effectiveness. Lower academic skills make slow learners stranded to meet the average academic requirements and also prevent them from developing a comprehensive cognition ability in their early academic years. Standing with a public primary school in China, this research will go through a perspective of Knowledge Management (KM) and try to find the root cause in terms of the KM problem statement. For further study, cognitive tactics will be provided for the teachers to address the slow learner issue more effectively.
Social Media Strategy For Batik SMEs Using Customer Knowledge Management
2021 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering
the batik company’s owner lacks of effective marketing strategy which causes few Chinese customer... more the batik company’s owner lacks of effective marketing strategy which causes few Chinese customers to attend the batik training course. The aim of this study is to develop social media strategy to promote Batik and Batik training courses to Chinese customers using the framework of customer knowledge management. Text mining and Kano model are used to analyze knowledge about customer and knowledge from customer. Then, the research design knowledge for customer to enhance customer experience. The output is the social media prototype developed for Thai batik SMEs to deliver product information and booking services to Chinese customers.
Exploring Chinese Customers Experiences with Chiang Mai Guesthouse through Analytical Customer Knowledge Management
2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
According to the China Tourism Academy, Thailand has become the first choice for Chinese tourists... more According to the China Tourism Academy, Thailand has become the first choice for Chinese tourists to travel abroad in recent years (2016-2018). Among them, the most obvious change is that nearly 50% of tourists choose to travel independently rather than with group tours. Chinese Free Independent Travelers (FITs) prefer to stay in guesthouses rather than hotels because they want to experience the local culture of Thailand more. However, the data also shows that Thailand is the country in most need the help of FITs. Because there is no guide service during vacation, FITs are faced with a series of problems such as language barrier, transportation, attraction, and conditions of the guesthouse. To promote Chiang Mai local experiences for Chinese FITs so that it can further improve the quality of guesthouse services for Chinese FITs, this paper aimed to identify Chinese customer experiences with Chiang Mai guesthouse service using customer knowledge management (CKM), and Mentoring CoPs. CKM is used to collect the data on customers' basic and expected requirements for the guesthouse in Chiang Mai, while Mentoring CoPs is utilized for building a knowledge learning platform for guesthouse owners to improve the Chinese language performance. The results show that FITs are satisfied with the basic service of the guesthouse, and also hope to further improve the information service to have a better local experience in Chiang Mai.
Dynamic English Immersion Model to Enhance Primary School Students' Speaking Performance
2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
Customer Experiences Identification Process using Bloom Taxonomy and Customer Knowledge Management
2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
Social Media Marketing Strategy Framework of SMEs Using Customer Knowledge Management
2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
Identification of Chronic Low-Back Pain Preventive Methods for Graphic Designers
2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
Building a Taxonomy for Thai-Chinese Brand Name Translation of Snack Foods
2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
It is common practice for foreign products to carry both an original brand name and a translated ... more It is common practice for foreign products to carry both an original brand name and a translated name when entering into Chinese market. Previous researchers tend to capture knowledge from professional expert to develop the translation strategies for companies. This study is mainly concerned with Chinese customers in the process of brand name translation. A case of Thai exported aquatic snack product is used for the research sample. A questionnaire is designed under the dual-code theory to acquire and capture customers’ perceived value on purchase intention towards translated brand names. A total of 93 respondents is considered valid for further analysis in the Kano model. The result revealed that the customers have different degree of preferences to different type of translated brand names. A knowledge-based taxonomy of "Brand Name Translation" is then developed as a knowledge guide for Thai aquatic snack exported company to increase the customer perceived value of its brand name.
Case Based Learning in Juvenile Vocational Training Centre 7, Chiang Mai Province
2017 International Conference on Digital Arts, Media and Technology (ICDAMT)
Juvenile Vocational Training Centre 7, Chiang Mai Province. Its responsibilities are to provide t... more Juvenile Vocational Training Centre 7, Chiang Mai Province. Its responsibilities are to provide trainings for children and juvenile delinquents with various methods. In the past there had been many violent incidents occurred in organization. The most severe violent case affecting the center was taken place in B.E 2551 when a group of 11 juvenile delinquents used weapons to assault personnel to injury, then they escaped. In B.E 2555 a group of children more than 10 people assaulted a newcomer child to death. In the past, violent incidents rarely happened but if they did, they would create severe and priceless impacts. Thus, it is necessary for organization to learn the past problems in order to set the measure for suppressing and protecting the recurrence of such violence. The researcher took the concept of learning by using a base case (Case Based Learning) as a center of learning, focusing on learning from the questions aimed at creating meaning, with the theory application of Knowledge Creation Company, Double-loop learning, then encouraged the research participants to learn the problems in their context so that they could make a linkage to various concepts, resulting in effective learning. The results from the research study are as follows: 1. Obtaining new tools and 11 sets of new practices appropriate for knowledge and responsibilities of personnel in each profession. The research knowledge was transferred to all operational personnel in the organization; moreover, with the usage of knowledge gained from the research as the training materials, the organization could develop new personnel in the organization. In addition, the research participants could get higher score in their core competency. 2. The research knowledge could be applied by managers in the modern organization for managing organizational risk and further incorporated in all other organizational projects and then included into the organizational annual operating plan B.E. 2559 and 2560.
English remedial framework based on constructionism to enhance english writing ability among software engineering students = กรอบแนวคิดซ่อมเสริมวิชาภาษาอังกฤษโดยใช้แนวคิดสร้างสรรค์ด้วยปัญญาเพื่อเพิ่มพูนความสามารถในการเขียนของนักศึกษาวิศวกรรมซอฟต์แวร์ / Teeraporn Saeheaw
Share-review-practise spiral model (SRP) to enhance postgraduate students' cognitive skills
Errors in translation: A case study of Chinese into English translation
Language Learning in Higher Education, 2020
Translation teachers have long experimented with various methods to help students improve their t... more Translation teachers have long experimented with various methods to help students improve their translation competence. This study approaches the issue by developing an assessment framework based on error analysis and a translation grading system, with the aim of identifying the most common and frequent errors committed by students in their translation works. One group of translation students in Ningxia University, China served as the target group of the study. The errors identified in their renditions were classified, with text-level errors the most prominent, followed by translation errors and substance errors. Possible causes of the errors were analyzed, and suggestions were proposed for future teaching.
Customer Knowledge Management Framework For SME Herbal Cosmetics Using Social Media Strategy
2021 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering, 2021
The small and medium sized enterprises (SMEs) in the north of Thailand lack the knowledge of mark... more The small and medium sized enterprises (SMEs) in the north of Thailand lack the knowledge of marketing and selling products online to China. This paper aims at designing a framework using customer knowledge management (CKM) based on social media strategy so as to improve customer experiences. With the use of text mining and Kano model analysis in supporting knowledge management process, knowledge-about and knowledge-from customers can be extracted. The output of the study is a prototype of social media application so that knowledge-for customers is generated and delivered to the target customer of the SMEs.
Application of the LDA Model to Semantic Annotation of Web-based English Educational Resources
Based on the LDA model, this paper builds a three-layer semantic model of Web English educational... more Based on the LDA model, this paper builds a three-layer semantic model of Web English educational resources “document-topic-keyword”, models the semantic topics of resource documents, and obtains the semantic topics and keywords of document resources as the semantic labels of resources. The experimental results show that document LDA topic modeling is beneficial to the macroscopic classification of Web English educational resources. The experimental results show that LDA topic modeling of documents is useful for macroscopic cataloging of Web English educational resources, highlighting teaching priorities, difficulties, and interrelationships, while LDA modeling of teaching topics with the same teaching content expands the metadata generation method of resource description based on the basic education metadata standard and provides more information about the inherent characteristics of resources. The semantic information can be used to mine the semantic thematic features and detailed...
Context-aware learning using augmented reality and WebQuest to improve students' learning outcomes in history
International Journal of Innovation and Learning
History is perceived as among the most tedious subjects in school and the use of technology has b... more History is perceived as among the most tedious subjects in school and the use of technology has been involved to improve teaching-learning experiences. In this study, a 'context-aware learning' approach was used by applying augmented reality (AR) and WebQuest to support different learning strategies: classroom-based, project-based and out-of-classroom-based. Knowledge management was an approach used to capture vital knowledge for learners in history and culture. The participants were 62 grade ten students assigned to the treatment and the control group. Focus groups, interviews and questionnaires were the methods of data collection used while AR worksheet, WebQuest and AR artefact were the instructional tools of the experiment. Results showed significant differences between the mean post-test score of the control group and the experimental group. The students were highly satisfied with the use of AR and WebQuest as well as the heightened awareness of caring and preserving historical and cultural heritage. Augmented reality technology could also provide an effective solution to help local museum fill the gap of lacking experts.
Chinese Oral Ability Incubator Using LIA, CoPs and AAR
2021 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering, 2021
With the growing importance and influence of China’s economy globally, how to apply Chinese langu... more With the growing importance and influence of China’s economy globally, how to apply Chinese language in real life becomes a challenge for overseas students. This study aims to identify the critical issues of Chinese teaching and learning taking CCAA (College of Chinese & ASEAN Arts) as an example. Samples are 10 Asian students from Thailand, Korea and Laos. The results show that grammar based and content based teaching account 87.5% of Chinese class which causes CCAA Asian students unnatural oral performance. To bring up international students’ oral ability, this study proposes a solution model by applying LIA, CoPs and AAR to transfer CCAA Asian students productive knowledge as well as highlight the practical through both in-class and out of class activities.
An Integrated Customer Knowledge Management Framework for English Teaching Training
2021 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering, 2021
With the continuous deepening of reform and opening up and the sustainable development of society... more With the continuous deepening of reform and opening up and the sustainable development of society, great changes have taken place in the fields of economy, culture and education in China. Especially in the context of quality education and new curriculum reform, higher requirements are put forward for the abilities of middle school teachers in all aspects. However, there is an enormous gap between the reality that some teachers’ abilities are insufficient and the ideal of high requirements for quality education. In order to improve the professional level of teachers as soon as possible, this study aims to identify the problem of English teaching training and develop the proposed training model in order to improve Chinese middle school teachers’ teaching performance. Through the research and analysis of the factors that affect the training of middle school teachers, this paper expounds the problems existing in the training of middle school teachers and their causes, and probes into the scientific and reasonable training of middle school teachers in theory, which has certain practical guiding significance. In addition, with the development of society and the advancement of educational modernization, the all-round development of educators directly affects the development of education. Input, Process and Output Interview Structure interview structure is applied with the aim to identify the current situation of English teaching training in Chinese middle school, while Text mining is used for finding and extracting valuable information from interview results to find or solve some practical problems. And then Kano Model is used for proposing a training model based on the results from Text mining and to text the training model is work or not.
Mentoring community pharmaceutical technicians incubator to reduce high-alert drugs pre-dispensing errors and promote functional competency
International Journal of Innovation and Learning, 2019
Unstructured training program caused new pharmaceutical technicians' misinformation in pre-di... more Unstructured training program caused new pharmaceutical technicians' misinformation in pre-dispensing operation which reflected in increasing pre-dispensing error rates, and their poor functional competency. To improve hospital accreditation quality, this paper presents a learning innovation 'mentoring community pharmaceutical technicians incubator' by integrating: 1) mentoring CoPs as an incubator to bring up conceptual knowledge and new experience layers; 2) CommonKADs 'knowledge model' as a knowledge acquisition method; 3) common functional competency standard as competency measurement criteria. Results showed that the incubator reduced drugs and high-alert drugs pre-dispensing errors into hospital standard. Functional competency in week 1-5 improved 1.18 scores (29.5%), and week 6-10 was at 0.50 scores (12.5%). Knowledge model illustrated that two inference layers were created, and domain knowledge was growing more than 50%. This paper suggests that the proposed incubator can promote Thai new pharmaceutical technicians in knowledge, competence, and performance layers by shifting from unstructured training program to reach higher levels of learning.
Quick reference 'check-in and ticket-counter' model to promote airline ground staff cognition and performance
International Journal of Innovation and Learning, 2017
With regard to organisational analysis, Nok Air ground staffs' performance in both 'check... more With regard to organisational analysis, Nok Air ground staffs' performance in both 'check-in and ticket-counter' were relatively poor. To compete in the airline industry, this research presents results of a case study, which measures, understands and attempts to promote cognition and performance of 15 samples. Quick reference model is based on KM, CommonKADs 'knowledge model' and CoPs. AAR was leveraged as the key obstacle in check-in and ticket-counter performance as well as the effectiveness of the proposed model. Beside, cognition was assessed using paper-based exam. Results show that quick reference model promoted 'check-in and ticket-counter' cognition in an average of 63.33%, and 52.33%. With regard to performance self-assessment, three out of 15 Nok Air staffs scored 'radical innovation', and 12 staffs were 'incremental innovation'. The paper concludes by suggesting the proposed model could be further developed to improve cognition and performance of airline ground staffs by shifting from peer-to-peer instructional training to learning-in-doing techniques in Thai context.
International Journal of Innovation and Learning, 2014
Thailand, a developing country, had labours migrating from the agriculture into the industrial du... more Thailand, a developing country, had labours migrating from the agriculture into the industrial due to higher pay in the past. However the economic force has made the government policy to focus on creativity and developing technology towards automatic production. Unskilled Thai labours are facing a big challenge after retirement, which is called reverse migration. This is a rapidly increasing trend in the near future. The resolving of reverse migration problem can be done by developing unskilled Thai labour through the knowledge management concept. The workplace learning is in coordination with the sufficiency economy philosophy. The key development is for unskilled labours to attend the sufficient knowledge worker activities and become knowledge workers who have self-immunity is known as a \"Sufficient knowledge worker\". Due to the evaluation of sufficient knowledge worker as social science being complex, the researcher has to indicate that the assessment of sufficient knowledge worker can be achieved by validating the result of the two major dimensions. The research was conducted in an industrial zone in Lamphun, Thailand. Data collection was collected from 32 samples. The result of knowledge and learning dimension was made in transcript from an in-depth interview using Bloom\'s taxonomy. Upon completing the study, the results had been analysed by using the sufficient knowledge workers truth table that relies on the sensitivity truth table concept. The results of the sufficient knowledge workers truth table have sensitivity, specificity, positive predictive value, negative predictive value and a research methodology effectiveness of 92.86%, 0%, 0.96, 0.00 and 89.66% respectively. The outcome represents the improvement of sample group in both high level dimensions. Accordingly, they can manage their financial concern with saving and have their own reverse migration plan. Therefore, the idea enables the workers to have confident in their security in the working life.
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Papers by Teeraporn Saeheaw