Penelitian ini fokus pada strategi komunikasi pemasaran Kopi Ogut Cafe dalam menarik minat konsum... more Penelitian ini fokus pada strategi komunikasi pemasaran Kopi Ogut Cafe dalam menarik minat konsumen dan faktor yang mempengaruhi strategi komunikasi pemasaran pada Kopi Ogut Cafe dalam menarik minat konsumen. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan teknik interview, observasi dan dokumentasi sebagai pengumpulan data. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang di terapkan oleh Kopi Ogut Cafe menggunakan konsep bauran pemasaran yang ia gunakan diantaranya, produst, place, price, promotion, people, physical evidence, dan process. Dari ke tujuh unsur tersebut, di Kopi Ogut Cafe menggunakan semua unsur bauran pemasaran diantaranya product, place, price, promotion, physical evidence dan pocess. Adapun faktor pendorong yang mempengaruhi strategi komunikasi pemasaran Kopi Ogut Cafe yaitu adanya fasilitas board game untuk pengunjung sehingga menjadi daya tarik untuk Kopi Ogut Cafe dan faktor penghambatnya adalah minimnya space atau tempat untuk diadakan event seperti live music sehingga berkurangnya daya tarik pada Kopi Ogut Cafe dan menjadi penghambat kelancaran bauran pemasaran Kopi Ogut Cafe.
The sustainable food garden program is a government program in handling stunting areas through op... more The sustainable food garden program is a government program in handling stunting areas through optimizing limited backyard land. This research aimed to describe the implementation of Budikdamber practices and the benefits obtained from Budikdamber practices. The field study was partner with the Tegal Serasan Women Farmers Group in Lawang Kidul Subdistrict, Muara Enim Regency. The research was conducted in December 2023, involving 30 women farmers. The research results showed that 1) the prodution of Tegal Rejo Women Farmers Group was able to utilize limited backyard land through Budikdamber practices, and 2) the Budikdamber practices were able to be utilized as home family food and sold to increase daily income.
Hubungan Partisipasi Dengan Pendapatan Petani Dalam Program Pengembangan Usaha Agribisnis Perdesaan (Puap) DI Desa Lekis Rejo Kecamatan Lubuk Rajaogan Komering Ulu
Women experience imbalances in various career and work development processes. The purpose of this... more Women experience imbalances in various career and work development processes. The purpose of this study is to look at the multitasking perspective of the role of women in the phenomenon of the glass ceiling and the factors that cause the phenomenon of the glass ceiling in various cases where women work. It also explains the role of women in various Bureaucrat sectors, Executive/Legislative members, CEOs, and arts workers. This study shows that women are in an inferior position both due to structural and cultural pressures in society. The condition of Indonesian society has not fully provided support for women's work positions in both formal and informal employment. In the case of Indonesia, women even have a dual role in addition to the main work also in domestic work. This often becomes a dilemma in the career development of a working woman. This position is different from a male worker who can focus on formal employment.
Some fish have scaly bodies and some do not. Scales on fish serve to protect the fish from parasi... more Some fish have scaly bodies and some do not. Scales on fish serve to protect the fish from parasitic infections. The fishes without scales and mucus serve to protect fish from parasitic infections. The fish mucus is antibacterial. The dukang fish (Bagroides melapterus) is one of the endemic species of Indonesia. This species has no scales. The dukang fish produce more mucus than some other freshwater species. The use of dukang fish mucus as a wound medicine has long been carried out by the Pegagan Ilir ethnic. This article reviews the use of dukang fish by the Pegagan Ilir ethnic as a traditional medicine for wound healing and its bio-ecology and economy.
International Journal of Progressive Sciences and Technologies (IJPSAT), 2022
In Indonesia, tourism villages have become a plan and goal in national development carried out ac... more In Indonesia, tourism villages have become a plan and goal in national development carried out across sectors, both by the Ministry of Home Affairs; Ministry of Villages, Development of Disadvantaged Regions and Transmigration; Ministry of Cooperatives and Small and Micro Enterprises (SMEs); Ministry of Tourism; and other sectoral ministries that can support the realization of tourism villages. to answer challenges and capture opportunities in the era of globalization/digitalization through repositioning the existence of tourism activities starting from the investment, promotion, manufacture of tourism products, preparation of international marketing networks, preparation of quality human resources through quality hospitality, and tourism education, use of internet technology (reservation system) in increasing the number of tourist arrivals, as well as creating an atmosphere of coopetition (cooperation). The purpose of the study was to identify the potential for education, motivation, and infrastructure, to identify the potential of Balongrejo Village and Pesudukuh Village as pioneering agro-based tourism villages, to implement the pentahelix model as a communication strategy, digital communication models for agro-based tourism villages in Balongrejo and Pesudukuh villages. The method used in this research is a field study (field research). Primary data were collected through direct observation and in-depth interviews to obtain in-depth information from key informants and conduct Focus Group Discussions (FGD) as well as literature studies with a qualitative descriptive analysis approach. Accessibility in the education sector is generally adequate, but there is still a dropout rate (APS). The accessibility of the community in obtaining health services in 2022 has generally shown improvement, however, the Village Polyclinic (Polindes) still lacks functioning because it is tightly damaged, the poor have not been served 100%, and the development has not been adequately infrastructure. The existence of infrastructure facilities and infrastructure indispensable to the development of the village, so that access to information and communication as well as the distribution of goods and services can be felt more evenly by the community because all communities have the opportunity to grow and develop and progress together to reduce the level of inequality between villagers. In addition, road and communication infrastructure at this time is still showing a decline in tourism village actors. To realize profitable and sustainable thematic tourism programs, collaboration with a transparent and interactive tourism village digital communication model is needed. The approach to the concept of digital communication in tourism villages combined with the concept of collaboration between stakeholders can illustrate that the planning and implementation of programs, concepts, and ideas can work well in the future. Keywords-agro-based tourism village, communication model, pilot.
Hubungan Perilaku Komunikasi Dengan Tingkat Partisipasi Wanita Tani Dalam Pemanfaatan Lahan Pekarangan Dengan Metode Permakultur Pada Tanaman Hortikultur Desa Tanjung Seteko Indralaya
ABSTRAK Penelitian ini dilakukan di Kabupaten Musi Banyuasin, dengan sampel petani kelapa sawit y... more ABSTRAK Penelitian ini dilakukan di Kabupaten Musi Banyuasin, dengan sampel petani kelapa sawit yang diusahakan oleh petani swadaya dan plasma. Hasil penelitian yang diperoleh menyimpulkan, terdapat perbedaan tingkat produksi dan produktivitas usahatani kelapa sawit yang diusahakan oleh petani swadaya dan plasma, hal ini dikarenakan adanya sistem pola pengusahaan yang dilakukan antara petani swadaya dan plasma yang berbeda. Faktor-faktor yang berpengaruh terhadap produksi petani swadaya di Kabupaten Musi Banyuasin adalah luas lahan, jumlah penggunaan pupuk dan penggunaan herbisida. Petani plasma faktor yang mempengaruhi adalah penggunaan pupuk Urea. Pendapatan yang diperoleh dari petani plasma lebih besar dibandingkan pendapatan yang diterima petani swadaya. Hal ini menunjukkan pengelolaan usahatani dan penggunaan faktor poduksi yang tepat dapat meningkatkan kualitas dan kuantitas TBS. Implikasi kebijakannya adalah upaya peningkatan produktivitas TBS di kebun swadaya dan plasma...
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membuat pipa paralon sebagai media sayu... more Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membuat pipa paralon sebagai media sayuran organic, mengajarkan dan mempraktekkan teknologi budidaya tanaman sayuran organik dengan media paralon. Â Kegiatan ini dilakukan di Desa Tanjung Seteko Kabupaten Ogan Ilir. Penanaman sayuran organik di lahan sempit juga masih memungkinkan, salah satu caranya dengan media paralon. Media paralon dianggap cukup efektif untuk penanaman sayuran organik karena dapat memperindah pekarangan. Media paralon ini dapat dibuat secara vertikal dan horizontal. Selain itu bisa juga digantung dan diletakkan sesuai keindahan. Adapun cara pembuatan media paralon terdiri dari: 1) Pipa yang panjang dipotong menjadi 3 bagian, 2) lalu tandai dengan spidol tarik garis sepanjang 2 cm, 3) Lalu panaskan bagian yang akan dibuat lubang pada paralon, 4) Kemudian tekan bagian tersebut agak lama, 5) Buat lubang pada tutup (dop) agar air bisa keluar, 6) Siapkan media tanam, 7) baru paralon bisa digunakan.
Keefektivan Komunikasi Dalam Pengembangan Peran Peran Kelembagaan Agropolitan (Kasus Kecamatan Pacet dan Kecamatan Cugenang Kabupaten Cianjur)
IPB (Bogor Agricultural University), 2008
The aim of this research was to find the farmers perception about the agropolitan institutional r... more The aim of this research was to find the farmers perception about the agropolitan institutional role performance, tomeasure the level of communication’s effectiveness and to find some factor that influence of its. The design andmethods in this research was survey and stratified random sampling. The data was obtained from three villages for120 respondents. Data was analyzed by non parametric statistic, in this case was Rank Spearman.The result shownthat farmer’s perception about agropolitan institutional role were central, province and regency team work,agricultural extension agents, bussiness agent, farmer team work, PH and STA institutional actually haven’t exactlyyet. The farmer perception is linierly, by using communicative method and rare frequency. The farmerscommunication in agropolitan institutional roles development haven’t effective yet. Some factors of respondentcharacteristic that correlate with the intensity of farmer’s social interaction, there are low education, experience andfarmer’s income. The role of central, province,regency team work, agricultural extension agents, and farmer teamwork correlate significantly with the intensity of farmer’s social interaction and the effectiveness of farmer’scommunication. The intensity of farmer’s social interaction correlate significantly with farmer’s perception andfarmer’s behavior.
Urban farming is essential as an effort to overcome land limitations and weak productivity in the... more Urban farming is essential as an effort to overcome land limitations and weak productivity in the food supply. Urban farming from a communication perspective is an empowerment effort that directly involves the community in its implementation. This study aims to analyze the participatory communication of women farmers and analyze factors that affect the application. This study was conducted in Bogor City and Bogor Regency. This study is explanatory survey research with a quantitative approach and supported by qualitative data. The data obtained is by cluster sampling with urban, semi-urban, and rural clusters on 231 respondents. Data were analyzed using the score, Difference Test, and Structural Equation Model (SEM). The results show that the participatory communication level in the urban farming program is medium, referring to the dialogue atmosphere, dialogue participation, and convergence level. The factors that significantly influence participatory communication are characteristi...
Analisis Kelayakan Dan Pemasaran Usahataniikan Nila DI Kecamatan Tugumulyo Kabupatenmusi Rawas
This study aims to: 1) Describe the pattern of usahatnai tilapia in Tugumulyo district 2) Analyze... more This study aims to: 1) Describe the pattern of usahatnai tilapia in Tugumulyo district 2) Analyze the cost of production and cost of revenues of fish farming business in Tugumulyo district 3) To analyze the financial feasibility level (B / C, R / C) of tilapia farming in Tugumulyo District This research was conducted in District Tugumulyo Musi Rawas Regency in October 2015 by using survey method .. The data obtained consist of primary data and secondary data. The results of this study indicate that the total cost in tilapia farming is Rp 107,863,071 and profit is Rp22.006.929. Feasibility analysis conducted obtained Gross B / C of 0.12 and Gross R / C of 1.21. Based on the results of this tilapia farming is feasible to run. Marketing conducted by the agent or group of farms in the district Tugumulyo. The marketing channel is done there are 3 types of channels. Marketing Fee of Rp. 40,850,000
The Role of Human Capital and Social Capital in Agricultural Institutional Development in Rural Areas
Agricultural Social Economic Journal
The role of human capital and social capital is very needed in the development of farmer institut... more The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
Results of Ithenticate Plagiarism and Similarity Checker : Komparatif Model Pola Tanam, Produktifitas dan Pendapatan Petani Padi Lahan Pasang Surut dan Lahan Irigasi di Sumatera Selatan
Peer Review Karya Ilmiah dengan judul : Komparatif Model Pola Tanam, Produktifitas dan Pendapatan Petani Padi Lahan Pasang Surut dan Lahan Irigasi di Sumatera Selatan
Fakultas Pertanian Universitas Sriwijaya, Nov 1, 2018
Lembar Hasil Penilaian Sejawat Atau Peer Review Karya Ilmiah Prosiding Nasional : Komparatif Model Pola Tanam, Produktifitas dan Pendapatan Petani adi Lahan Pasang Surut dan Lahan Irigasi di Sumatera Selatan
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Papers by Selly Oktarina
penelitian kualitatif dengan menggunakan teknik interview, observasi dan dokumentasi sebagai pengumpulan data. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang di terapkan oleh Kopi Ogut Cafe menggunakan konsep bauran pemasaran yang ia gunakan diantaranya, produst, place, price, promotion, people, physical evidence, dan process. Dari ke tujuh unsur tersebut, di Kopi Ogut Cafe menggunakan semua unsur bauran pemasaran diantaranya product, place, price, promotion, physical evidence dan pocess. Adapun faktor pendorong yang mempengaruhi strategi komunikasi pemasaran Kopi Ogut Cafe yaitu
adanya fasilitas board game untuk pengunjung sehingga menjadi daya tarik untuk Kopi Ogut Cafe dan faktor penghambatnya adalah minimnya space atau tempat untuk diadakan event seperti live music sehingga berkurangnya daya tarik pada Kopi Ogut Cafe dan menjadi penghambat kelancaran bauran pemasaran Kopi Ogut Cafe.