Papers by Prem Chand Yadava
CMPR, 2025
Thematic analysis is a widely used technique in qualitative research, particularly in media and c... more Thematic analysis is a widely used technique in qualitative research, particularly in media and communication studies. It is a systematic method for organizing qualitative information by identifying patterns, topics, themes, and codes. The purpose of thematic analysis is to interpret and report meaningful patterns in the data. One of its strengths lies in its flexibility, which allows researchers to adopt diverse interpretative approaches. A theme captures significant aspects of the data in relation to the
research question and represents patterned meanings within the data set.
INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG), 2025
This article examines how the Maggi controversy was debated on social media, where a substance, m... more This article examines how the Maggi controversy was debated on social media, where a substance, monosodium glutamate (MSG), was found above the permitted level in these noodles in India. Drawing on qualitative content analysis of Twitter discussions, the study explores how risk perceptions were amplified, contested, and reframed in digital spaces. Findings indicate that Social media discourse emphasised MSG as a health hazard and a symbol of corporate negligence rather than discussing scientific evidence. Twitter users simultaneously expressed fear, mobilised boycott calls, circulated humour and memes, and defended Maggi against allegations. These polarised debates show how food safety controversies in India are scientific disputes, sensationalism, and distrust in corporates and regulators. The article highlights the need for transparent, culturally sensitive, and evidence-based science communication strategies to address public concerns in food safety debates.
Journal of Intellectual Property Rights, 2023
The study finds that the regulatory frame is the most dominant frame in media coverage of IPR iss... more The study finds that the regulatory frame is the most dominant frame in media coverage of IPR issues. However, media coverage does not look consistent with the National IPR Policy 2016 framework that focuses much on awareness and economic development. The primary application of this study is to assist policy makers, industries, and other stakeholders in understanding how their information on IPR could be presented to the public.
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Papers by Prem Chand Yadava
research question and represents patterned meanings within the data set.