When two African cultures collide: A study of interactions between managers in a strategic alliance between two African organizations
Journal of World Business, 2011
... International strategic alliances bring together individuals with different cultural blueprin... more ... International strategic alliances bring together individuals with different cultural blueprints, beliefs, values and patterns of behaviour to work towards a common goal ([Danis and Parkhe, 2002] and [Parkhe, 1991]) and this often result in cross-cultural clashes ([Buono et al., 1985 ...
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Papers by Emanuel Gomes