Anima Karmakar

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Factors Influencing Consumer Online Shopping Behavior: a Servqual Model-based Study

International Journal For Multidisciplinary Research, Jun 17, 2024

The popularity of online shopping is steadily growing in Bangladesh. Due to their hectic schedule... more The popularity of online shopping is steadily growing in Bangladesh. Due to their hectic schedules, individuals are more inclined towards online purchasing than traditional shopping. This industry has a very appealing number of sales and earnings. In addition, most businesses nowadays wish to offer their goods online. Providing every possible factor that could influence a customer's behavior when they shop online is challenging. Still, we can pinpoint critical elements to help sellers boost online sales and improve customer satisfaction. This paper aims to identify elements among the five service quality dimensions that increase customer buying behavior and satisfaction for online shopping in Dhaka. Since data for this report was collected via a Google form, most respondents were from the student and youth demographics and were based in Dhaka. Multiple studies, including a regression model, a Cronbach's Alpha reliability test, and a Pearson Product-Moment correlation coefficient test, were performed using SPSS software to evaluate the link between customer satisfaction and service quality. Results were analyzed and conclusions drawn. The study indicates a favorable correlation between customer satisfaction and service quality characteristics. Within the five-service quality dimension, reliability substantially impacts customer satisfaction. For Dhaka clients, Tangibility, Assurance, Responsiveness, and Empathy need more influence on online purchasing pleasure. Free return shipping, after-sales service, accurate product delivery, and other factors affect online shopping behavior individually, so online sellers should focus on major and minor factors to maximize customer satisfaction.

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Student Involvement in Online Learning: A Multifaceted Perspective

Open Journal of Social Sciences, Dec 31, 2022

COVID-19 has impacted various sectors, including the field of education. The pandemic has led to ... more COVID-19 has impacted various sectors, including the field of education. The pandemic has led to a significant rise in online education, particularly in developing countries like Bangladesh. This study explores student attitudes towards online learning and the factors influencing their engagement in this emerging educational method. This study includes a comprehensive literature review and descriptive correlational analysis of 198 student participants. The literature review investigates variables affecting student attitudes toward online learning. Technological, educational, economic, and communication issues are involved. It also highlights online education's versatility, convenience, and effectiveness. Data is collected using online surveys that utilize convenience sampling. The poll examines student participation in online education, digital technology accessibility, instructor engagement, and the effects of online learning. Descriptive analysis and Pearson's correlation coefficient are used to test hypotheses. Student engagement positively correlates with digital resources, instructor interaction, and online education. Online learning is more probable for students with suitable gadgets, reliable internet connections, and tech-savvy instructors that deliver clear teaching. The research also investigates the perspectives of students regarding the adaptability, convenience, and efficacy of online education. The research emphasizes the importance of providing students with sufficient technological resources and ensuring teacher assistance in order to enhance their participation in online education. Enhancing the efficacy of online learning can be achieved through the consideration of various factors, including but not limited to technology accessibility, teacher professional development, course design, and assessment strategies. This study underscores the significance of online education in the context of worldwide technological advancements. The proposition posits that developing nations, exemplified by Bangladesh, ought to embrace the utilization of online learning as a means to mitigate the educational disparity and sustain competitiveness within the context of a globalized society.

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Exploring the Nexus of Domestic Debt and Private Sector Credit in Developing Countries with a Focus on Bangladesh

International Journal of Finance & Banking Studies, Aug 16, 2023

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Banking Performance During the Global Financial Crisis: Empirical Evidence from Bangladesh

International journal of economics, finance and management sciences, Jun 13, 2024

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Consumer Learning and Split-Brain Theory: Potential Usage in an Advertisement

International Journal of Economics, Finance and Management Sciences

A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach

European Journal of Business and Management, Nov 1, 2022

The Bangladesh Economic Review 2022 states that 4.03 percent of the overall budget is spent on ag... more The Bangladesh Economic Review 2022 states that 4.03 percent of the overall budget is spent on agriculture, food security, fisheries, and livestock. Total subsidies for farmers amount to Tk 9,500 crore, while incentives for using new machinery amount to Tk 3,220 crore. The government of Bangladesh has also taken other measures to help the farmers. However, farmers are not actually in a particularly prosperous position. As a nation built on agriculture, improving a lot of farmers is essential to Bangladesh's economic health. The research aims to assess whether farmers can successfully implement a different approach to selling. One hundred twenty key opinion leaders of an 8-10 person farmers' organization were surveyed to provide evidence for the elements that affect direct sales. Age, money, knowledge, and technical literacy were determined to be demographic parameters that have an impact on the effectiveness of agricultural digitalization in general. To meet the minimum requirements for selling their goods to consumers in their homes, farmers must meet certain conditions. Four hypotheses have been developed to discover the linkage between farmers' direct market participation and support in financial, technological, supply chain management, and marketing mix support. The reliability test, correlation test, descriptive statistics, and regression analysis have been performed. The findings show that technical support has more positive relationships with farmers' direct marketing, whereas other independent variables exhibit weaker positive relationships with the dependent variable. In addition, farmers believe they deserve financial compensation for their time and effort in responding to the survey.

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Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program

Business Ethics and Leadership, 2021

The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement ... more The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs. Media and marketing relate inextricably with each other. The study has been conducted in two aspects to investigate the consumer attitude towards product placement. The first one is a comparative analysis of several product placements between ...

Socio-Economic Factors Affecting the Perception of Women Entrepreneurs towards Bank Loan: A Study on Rajshahi City

Asian Business Review

This study conducted to focus the women entrepreneurs' perception of how socioeconomic factors in... more This study conducted to focus the women entrepreneurs' perception of how socioeconomic factors influence at the time of taking a bank loan, whereas perception is the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. The findings highlighted some socioeconomic factors that influence women in taking a bank loan. Data collected from women entrepreneurs' residing in some major areas of the northern part of Bangladesh. A convenient sampling method was applied to collect response from 112 women entrepreneurs' of which 105 found free from errors; those respondents used for the final study. Our study regarding the perception of the women reveals that religious view of our country, gender discrimination, and low educational qualification, lack of family support hinder their opportunity of taking a bank loan. Besides this research identify that advantageous living area & high social status help women at the time of taking a bank loan. Furthermore, the findings have established that financial solvency, bank's rules & regulations, mortgage criteria and the nature of business carry significant influences on women entrepreneur in taking loan. The foremost contribution of the current study is that it focuses women's observation and suggestion to break the barrier of getting the loan and find out a way to establish a positive attitude of the family as well as the society towards women entrepreneurs.

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Consumers’ Perception toward Brand Preferences while Purchasing Personal Care Products: A Study on Rajshahi City

ABC Research Alert

This study conducted to focus the consumers' perception of international brand over local brand w... more This study conducted to focus the consumers' perception of international brand over local brand while purchasing personal care products. Consumers' perception highlighted on customer's psychology that determines their viewing attitude towards using the local or international brand. Globalization makes the foreign trade easier than before and the availability of international brands confused the consumers' ethnocentrism towards local brand but it is also true that using too much foreign products can destroy the employment opportunity of local people and also the country may face of security issues from foreigners. To examine the topic a convenient sampling method was applied to collect response from 280 customers from which 268 found free from errors; those respondents were used for the final study. The findings highlighted some factors that influence customers' perception toward choosing brand while purchasing personal care products. Data were collected from local customer of new market and Shaheb Bazar area of Rajshahi city. Study reveals that according to the perception of the customer, product quality of local brands, price consideration, country of origin, availability of foreign brands and promotional actions have a significant role toward customer mind while purchasing products. Moreover the findings suggest that, for the wellbeing of the society, local products need foremost priority to expand their business. as it is known that more demand of local products lead more production that create more job opportunity in the market and to build the country as self-sufficient, a customer focused local market should be enhanced. The major contribution of the current study is that it focuses consumer's observation and suggestion to create more opportunities for local brand in market place.

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