Luna Snow

Luna Snow
Marvel Comics character
Luna Snow from Marvel Rivals
First appearance	Marvel Future Fight (2018)
First comic	War of the Realms: New Agents of Atlas #1 (2019)
Created by	Bill Rosemann and Danny Koo
Designed by	Jeehyung Lee
Voiced by	Victoria Grace (Marvel Super War) Judy Alice Lee (Marvel Rivals) Song vocals Hyungseo ("Tonight", "I Really Wanna") MinMin ("Flow") Luna ("Fly Away", "Flow" (remix), "Flight Mode") Jieun ("I Really Wanna Fly Away")
In-universe information
Origin	Seoul, South Korea
Nationality	Korean

Luna Snow (Korean: 루나 스노우), also known as Seol Hee (설희), is a South Korean K-pop idol and superhero who appears in media produced by American comic book publisher Marvel Comics. The character was introduced in Korean developer Netmarble's mobile game Marvel Future Fight in 2018, and made her comic book debut in War of the Realms: New Agents of Atlas #1 in 2019. Luna Snow was created by Bill Rosemann and Danny Koo of Marvel Games, and designed by Jeehyung Lee of Netmarble. In video games, she has been voiced by Victoria Grace and Judy Alice Lee.

Luna possesses ice-based superpowers, and is a member of the superhero team the Agents of Atlas. Luna Snow has appeared in a variety of additional media, including several promotional singles and music videos attributed to the character. Luna has been well received since her debut, in both her characterization and efforts to represent and appeal to Korean comic book readers. However, despite this praise, she was not seen as mainstream until her introduction in the hero shooter game Marvel Rivals, debuting with the game when it released in December 2024.

Conception and development

When developing an update for the game Marvel Future Fight, South Korean mobile game developer Netmarble requested a character described as an "ice magician who could both heal and deal damage" for the game. Marvel Games senior producer Danny Koo was receptive to the idea after the success they saw with the introduction of the character Sharon Rogers to the game, while game director Bill Rosemann saw it as an opportunity to create a new character for that could please both the development team and fans. The pair worked with development director Min-Kyun Kim to draw up early concepts of the character Luna Snow.

Rosemann wanted to create a character that would be culturally relevant, with her Korean identity proving representation for Asian fans. While both he and Koo considered several careers and origins, they settled on the idea of a K-Pop singer taking care of her grandmother because they felt that would resonate with the audience, but also due to the popularity of K-Pop at the time. Koo in particular liked the concept of an established musician having to juggle a superhero identity. She was given the civilian identity of "Seol Lee", as the name translates to "Snow" and "Hope". Luna in Koo's eyes represented a new generation of heroes, while the development team saw her inclusion as a way to also "refresh" Future Fight as a title.

Luna's character design basics were written up by Koo, with the game's art director Jeehyung Lee handling it directly. As no other characters in the game had ice powers, they refined the concept and chose to give her "dark and light ice abilities" where one set could heal, while the other would be destructive. This duality was meant to make her a hero that balanced her abilities between each hand like she balanced the aspects of her life, and special attention was paid to ensure that her portrayal of them fit her pop idol presentation.

Design

Luna Snow is a tall, slender Asian woman standing 170 cm (5 ft 7 in) tall. Her hair is black on the right side and white on the other, worn in a bob cut hairstyle. She has heterochromia, resulting in her eyes being two different colors. All the base design aspects and design details were overseen by Lee, who used themes of snow and the moon inspired by K-Pop. Her emblem is a half-moon crest, meant to resemble the ice symbol on her jacket, belt buckle and necklace. Meanwhile, her icicle earrings and heterochromia were meant to reference K-Pop culture directly, while her eyes and dual-colored hair were also meant to symbolize her duality.

Her Future Fight outfits were designed to reflect two different styles, one casual and the other starlight. One consists of an armor-plated dark teal jumpsuit with metal bands that traverse the front of her chest, while a necklace dangles around her neck over its collar, and a snowflake and crescent moon adorn her left and right hips respectively on the armor. Her other outfit consists of a dark teal and white tube top that exposes her abdomen, a black jacket with belts around the right arm, a black glove on her right arm while the left is exposed save for a separated white sleeve, and white hot pants with a black trim. She has thigh high stocking that alternate in black and white, and a white belt around her waist. On her belt is a black crescent moon next to a white snowflake. The two are overlayed on a similar pairing on her necklace, as well as the back of her jacket.

When she was later introduced in the game Marvel Rivals by Chinese developer NetEase, her tube top outfit was used as her primary design. It remained relatively unchanged, save for changing the teal to blue, and the addition of a blue coloration to the belts around her arms. Her leggings saw the most significant alteration, now changed to black leather boots with a dark blue highlight that extended up a similar length.

Appearances

Seol Hee is a South Korean superhero introduced in a 2018 update for the mobile game Marvel Future Fight. An aspiring singer from Seoul, she aimed to support her family financially, eventually pursing a career as a K-Pop idol. During a live performance, she was taken hostage by the supervillain organization Advanced Idea Mechanics (A.I.M.), after she tried to protect the attendees of the event. After being trapped in a malfunctioning cold fusion reactor, she acquired ice-based superpowers and subsequently defeated the A.I.M. forces, adopting the superhero identity and stage name Luna Snow.

Since her introduction, she has gone on to appear in several other video games, including multiplayer online battle arena game Marvel Super War and hero shooter Marvel Rivals. As part of a crossover with Rivals and other titles, she later also appeared in the mobile trading card game Marvel Snap and puzzle video game Marvel Puzzle Quest. In Super War, she is voiced by Victoria Grace, while in Rivals she is voiced by Judy Alice Lee. In 2026, a skin cosmetic item based on her Rivals appearance was also released for Fortnite, a battle royale game developed by Epic Games.

In comic books

Luna Snow made her comic book debut in Marvel's War of the Realms: New Agents of Atlas #1, a tie-in comic to Marvel's broader War of the Realms event released in May 2019. In it, she fights alongside another superhero, Crescent, as they defend South Korea from invading monsters. After mistaking the hero Amadeus Cho for one of these monsters, they join forces to drive the monsters out of Asia, and are later invited to join the all-Asian superhero team Agents of Atlas. Later that same year, she appeared in her first solo comic, Future Fight Firsts: Luna Snow #1, which detailed her character's origin story. She has also appeared in several other Marvel comics, including their 2020 Atlantis Attacks series, the 2022 Silk series, the 2022 Marvel's Voices: Identity anthology series, the 2022 Tiger Division series, and the 2025 one-shot comic Concert of Champions where she helped the heroes Lila Cheney, Dazzler, and Ghost-Spider deal with the plot of heavy metal band Deep Void.

In 2025, after a storyline in which she allied herself with the villain Doctor Doom as part of Marvel's "One World Under Doom" storyline in which he takes over the Earth, she is ostracized by both her music company and other heroes. She seeks atonement in the 2026 one-shot Luna Snow: World Tour, coming into conflict with another musician named Vibe, whose music can enthrall listeners. Upon discovering Vibe uses her powers to steal her audience's money, Luna recruits the help of other heroes to defeat her. Vibe's manager is revealed to be the god Eros, who temps Luna to join with him. After she refuses and they defeat him, Luna and her team decide to form a musician-themed superhero group together.

Luna is also the protagonist in the one-shot comic Marvel Rivals: Cities of Heaven, a 2026 tie-in to the game and part of Marvel's "Infinity Comics" line in which she tries to secure a singing job at a mystical club. Along the way, she encounters various other heroes from the game, resulting in several detours such as engaging in a drinking contest with fellow hero Wolverine.

Promotion and reception

Luna's inclusion in Marvel Rivals was praised for introducing the character to a wider audience, but commentary arose regarding sexualization.

To promote Marvel Rivals at the at the 2025 San Diego Comic Con, NetEase showcase a gameplay music video of Luna. Several music tracks have also been released with musicians performing as the character. These tracks include "Tonight" and "I Really Wanna" by Hyungseo, "Flow" by MinMin, and "Fly Away", "Flight Mode", and a remix of "Flow" by Luna of the band f(x). In 2023, two of the previously released tracks were combined into one single titled "I Really Wanna Fly Away", this time performed by singer Jieun. In terms of physical merchandise, a funko pop was released based on her Rivals version.

George Yang of Polygon felt that Luna represented Marvel engaging Asian characters more actively, particularly with the K-Pop demographic, and saw her use in games such as Marvel Rivals illustrating a commitment to representation. He felt with the growing fandom around K-Pop around the time and its use in similar titles such as Le Sserafim's collaboration with the game Overwatch, it was a logical step to introduce such a character, and that her presence in Rivals was in part intended to appeal to Korean gamers and comic book readers. He further expressed that in his view the inclusion of diverse characters like Luna helped expand the game's audience and present a "create a much richer and interesting universe".

In regards to her comic book appearances, David Brooke of AIPT described her introductory comic as a "classic case of an accident creating a hero", though felt her characterization and location helped provide a unique angle to the event. Despite this, he felt that she felt underutilized in the comic until she gained her powers, but blamed it in part on the story's reliance of secondary characters and enjoyed how her powers were illustrated. Despite his criticism, he expressed that Luna was a character he wanted to see in Marvel's cinematic universe, feeling there was a lot in her origin story that would get fans excited, and further compared her to the character Elsa from Disney's film Frozen "but better".

Additional coverage has focused on the character’s increased visibility following her appearance in Rivals. Screen Rant's Madelyn Champa stated that while Luna had a long-running presence in comics, the character had not seen mainstream success until the game. Describing her as its breakout star, Champa felt it not only helped expose her to a much larger audience, but as gave her "the popularity she's long deserved" and helped with her comeback in mainstream comics which referenced her outfits in Rivals. She additionally praised her Mirae 2099 skin design and its use in the comics, describing it as not only referencing the Marvel 2099 comic line but also her role as a K-Pop idol due to the large headphones and pink color scheme, while the long pigtails echoed the look of vocaloid character Hatsune Miku.

Rivals has been criticized for its sexualized portrayal of female characters, with Luna cited as an example. Nico Parungo of Gfinity eSports expressed surprise at Luna's summer skin for Rivals in this regard, stating that while her base design in the game was already revealing, "one-piece bathing suit takes things to the next level". He felt the developers were aware of this, as highlight reels particularly emphasized her figure in the new skin. While he stated this was not a bad thing necessarily, he found it amusing to see coming from a billion-dollar franchise like Marvel Comics, adding that while the game did slant towards sexualization of its characters in the eyes of some, this particular design was not out of line with how some character costumes were shown in the comics themselves.

External links

• Luna Snow on Marvel.com