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General Electric Theater

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General Electric Theater
Ronald Reagan, host
GenreAnthology series
Presented byRonald Reagan
Country of originUnited States
Original languageEnglish
No. of seasons10
No. of episodes302
Production
Running time30 minutes
Production companyRevue Studios
Original release
NetworkCBS
ReleaseFebruary 1, 1953 (1953-02-01) –
June 3, 1962 (1962-06-03)
Edie Adams and Louis Jourdan in episode "A Falling Angel" (1958)
Harpo and Chico Marx performed "The Incredible Jewelry Robbery" in pantomime in 1959.
Nick Adams and Elinor Donahue in episode "A Voice on the Phone" (1961)
Groucho Marx and Brooke Hayward in "The Hold Out" (1961)

General Electric Theater is an American anthology series hosted by Ronald Reagan that was broadcast on CBS radio and television. The series was sponsored by General Electric's Department of Public Relations.

Radio

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After an audition show on January 18, 1953, titled The Token, with Dana Andrews, the radio series, a summer replacement for The Bing Crosby Program, debuted on CBS on July 9, 1953, with Ronald Colman in an episode based on Random Harvest. With such guest stars as Cary Grant, Irene Dunne, Van Johnson, Jane Wyman, William Holden, Alan Young, Dorothy McGuire, John Hodiak, Ann Blyth, James Mason, Joan Fontaine, and Judy Garland the series continued until October 1, 1953. Jaime del Valle produced and directed the show. Ken Carpenter was the host and announcer. Wilbur Hatch supplied the music.

Television

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The television version of the program, produced by MCA-TV/Revue, was broadcast every Sunday evening at 9:00 pm EST, beginning February 1 1953, and ending June 3 1962. Each of the estimated 209[1] television episodes was an adaptation of a novel, short story, play, film, or magazine fiction. An exception was the 1954 episode "Music for Christmas", which featured choral director Fred Waring and his group The Pennsylvanians performing Christmas music. Jacques Tourneur directed four episodes, "The Martyr'" (1955), "Into the Night" (1955), "Aftermath" (1960) and Star Witness “The Lili Parrish Story" (1961). The April 24, 1960, episode, "Adam's Apples", was the pilot for the situation comedy Ichabod and Me, which aired on CBS during the 1961–1962 television season.[citation needed]

On September 26, 1954, Ronald Reagan debuted as the only host of the program. GE added a host to provide continuity in the anthology format. The show's Nielsen ratings improved from #27 in the 1953–1954 season to #17 in 1954–1955, followed #11 in 1955–1956, #3 in 1956–1957, #7 in 1957–1958, #26 in 1958–1959, #23 in 1959–1960, and #20 in 1960–1961.[2]

Reagan's contract with GE also entailed work as a motivational speaker for the company.[3] After eight years as host, Reagan estimated he had visited 135 GE research and manufacturing facilities, and met over 250,000 people. During that time, he would also speak at other forums such as Rotary clubs and Moose lodges, presenting views on economic progress that in form and content were often similar to what he said in introductions, segues, and closing comments on the show as a spokesman for GE. Reagan, who would later be known as "The Great Communicator" because of his oratorical ability, often credited these engagements as helping him develop his public-speaking abilities.

Television guest stars

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Among the guest stars on the anthology were:

Reagan fired by General Electric

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Michael Reagan, adopted son of Ronald Reagan and Jane Wyman, contends that Attorney General of the United States Robert F. Kennedy pressured GE to cancel The General Electric Theater or at least to fire Reagan as the host if the program were to continue. The series was not dropped because of low ratings but political intervention, the younger Reagan still maintains.

Don Herbert, a television personality well known as the host of Watch Mr. Wizard, appeared as the "General Electric Progress Reporter", adding a scientific touch to the institutional advertising pitch. The show was produced by Revue Studios, whose successor-in-interest, NBC Universal Television, was co-owned by GE.

Following General Electric Theater's cancellation in 1962, the series was replaced in the same time slot by the short-lived GE-sponsored GE True, hosted by Jack Webb.

Directors

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  • "The Martyr", directed by Jacques Tourneur (1956) (25 min)
  • "Into the Night", directed by Jacques Tourneur (1955) (25 min)
  • "Aftermath", directed by Jacques Tourneur (1960) (25 min)
  • "Star Witness: The Lili Parrish Story", directed by Jacques Tourneur (1961) (25 min)

References

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  1. ^ "Television Obscurities – Another General Electric Theater Episode Found". April 21, 2010. Archived from the original on August 29, 2010.
  2. ^ "ClassicTVguide.com: TV Ratings". classictvguide.com. Archived from the original on October 19, 2017. Retrieved May 7, 2018.
  3. ^ Perlstein, Rick (2009). Before the storm : Barry Goldwater and the unmaking of the American consensus. New York: Nation Books. ISBN 9780786744152.
  4. ^ "Comedy of a Reluctant Hangman". The Port Huron Times Herald. October 24, 1959. p. 20. Retrieved October 28, 2022.
  5. ^ "Jane Wyatt to Star on GE Theater". Progress-Bulletin. March 21, 1961. p. 8. Retrieved October 28, 2022.
  6. ^ "Irene Dunne Takes Political Role on GE Theater". Jefferson City Post-Tribune. p. 19. Retrieved October 28, 2022.

Further reading

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  • William L. Bird Jr. "Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935–1955. Evanston, IL: Northwestern University Press, 1999.[ISBN missing]
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