Papers by Andreas Kurniawan
International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH), May 6, 2023
Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to gene... more Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Indonesian traditional herbal drinks "jamu" color for the younger generation by using photo products image. The research method was conducted through experimentation by using a questionnaire and forum discussion in 2 phases on 111 visual communication students with an average age of 21.7 years. Results: white, red, blue, and yellow colors were preferred by the majority of participants, followed by orange and brownish-red colors, which were still mostly acceptable. However, brown and green were perceived as the colors that participants disliked the most. Based on the result of this experiment, it can be concluded that human perception of color and taste can also be applied to traditional herbal medicine; this result supports the innovative exploration of jamu recipes that can adapt to the tastes of the younger generation. The result of this study shows that perception is influenced by previous experience; several times, the data showed significantly that colors such as milk or common fruit juice would be perceived the same as the taste of jamu. Furthermore, these findings strengthen various previous studies that the color will be able to make humans perceive its taste; although sometimes the perception is wrong, it can be used as an important reference for industries. In addition, the results of this study also show that the perception of color can be done without the need to see the product directly.
Jurnal Desain
Fotografi makanan berperan penting dalam merepresentasikan suatu produk. Industri restoran mengop... more Fotografi makanan berperan penting dalam merepresentasikan suatu produk. Industri restoran mengoptimalkan teknik fotografi secara signifikan yang menghasilkan foto tampak begitu menarik. Namun demikian, masalah muncul pada foto produk kuliner yang tampil seringkali tampak tidak sesuai dengan realitas, sehingga dapat menimbulkan kesalahan persepsi dari konsumen. Penelitian ini menguji pengaruh foto produk secara normal dan dibandingkan melalui pendekatan photogrammetry terhadap porsi makanan. Penelitian dilakukan secara eksperimen dengan 10 jenis makanan yang umum dipesan dalam aplikasi online. Pendekatan metode kuantitatif melalui independent sample T-test diterapkan pada 2 kelompok sampel, dengan masing-masing berjumlah 30 orang. Hasilnya, pendekatan photogrammetry secara signifikan mempengaruhi persepsi konsumen untuk lebih mudah menebak porsi suatu makanan.
Journal of Games, Game Art, and Gamification, 2021
The purpose of this research study is to get data of user experience towards mobile game design a... more The purpose of this research study is to get data of user experience towards mobile game design and the transformation of its interface due to translated language. Most of popular mobile games came from China with their local language and writing system. Chinese alphabetic is appropriate for vertical or horizontal orientation, but English and Indonesian alphabetic are not appropriate with vertical orientation. Ragnarok M: Eternal Love with MMORPG’s genre is the game sample model, originally from China server and now this game is translated into several languages such as English and Bahasa Indonesia. Ragnarok M: Eternal Love’s game developer used a unique method with combined icon and text in order to solve layout’s problem that they encounter when converted in to several languages. We conduct the experiment within 2 period of time, based on 25 participants (gamer), all participants tried user interface from a game model sample. The result confirmed that the display of the UI (user i...
E3S Web of Conferences
Indonesia as a country that has a lot of traditional cultures, requires attention especially amon... more Indonesia as a country that has a lot of traditional cultures, requires attention especially among generation-Z to maintain its sustainability. In many cases, various Indonesian cultures are often claimed by other countries as part of their culture, sometimes for the political purposes, economic, or even industrial motives. Thus, it is important to introduce and strengthen the traditional cultures knowledge, especially to generation-Z as the nation's successors. This study was conducted by creating a virtual gallery exhibition as a manifestation of new media forms that can adapt to the trends from generation-Z. The virtual gallery contains traditional attractions, culinary, dance, tourism, music, folklores, and ethnic houses. Some contents in this virtual gallery applies augmented reality technology with image tracking based. This research used mix method with qualitative and quantitative approach to explore the generation-Z expression. Results, virtual gallery gives an effectiv...
International Journal of Management, Entrepreneurship, Social Science and Humanities
Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to gene... more Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Indonesian traditional herbal drinks "jamu" color for the younger generation by using photo products image. The research method was conducted through experimentation by using a questionnaire and forum discussion in 2 phases on 111 visual communication students with an average age of 21.7 years. Results: white, red, blue, and yellow colors were preferred by the majority of participant...
Kampanye Mengkonsumsi Ikan Laut sebagai Sumber Utama Omega - 3
Journal of Games, Game Art, and Gamification
The purpose of this research study is to get correlation between left-hand-dominant people with n... more The purpose of this research study is to get correlation between left-hand-dominant people with normal layout from mobile games application, and also to get the best suggestion layout for user interface & user experience design (UI/UX) mobile games towards left-hand-dominant people. Quantitative method is used for examination between left- hand-dominant people with user interface layout design. There were 22 left-hand-dominant people who love playing mobile game based. All participants played mobile game (PUBG- PlayerUnknown’s BattleGround) for 10 minute with 2 different layouts, normal design from developer and our modified design layout. Result; normal design layout is not significantly give any issues. Left-hand-dominant people accepted that normal basic layout. Before mobile games era, there were gamepads or joysticks with same standard layout buttons towards UI/UX mobile games screen and they were feeling fine about it.
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Papers by Andreas Kurniawan